Enterprise Director, CPG – Marketplace Partnership

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the annual growth strategy for each brand, translating revenue, margin, and market share objectives into actionable plans.

• Identify barriers to growth, such as brand awareness, demand generation, pricing strategies, promotional activities, product-market alignment, and retail performance.

• Balance the focus on long-term brand development with immediate demand capture, while evaluating the impact on growth, marketing efficiency ratio (MER), and margins.

• Clarify the roles of direct-to-consumer (DTC), marketplaces, specialty retail, and mass retail, including their growth potential and cannibalization effects.

• Incorporate category insights across Beauty and VMS sectors.

• Enhance brand visibility in AI-driven discovery through AEO/GEO and LLM citations.

• Offer strategic guidance to Front Row's Amazon marketplace activation team.

• Establish client measurement frameworks in collaboration with Front Row Analytics and the marketing mix modeling (MMM) partner.

• Utilize MMM, lift and geo holdout tests, and attribution methods to assess marketing effectiveness.

• Analyze spending returns in terms of profit and loss (P&L).

• Merge DTC, marketplace, retail point-of-sale (POS), and SPINS or Circana data into a MER-focused performance dashboard.

• Take ownership of portfolio revenue and growth objectives and report progress to Front Row leadership.

• Strengthen client relationships by integrating strategy, creative, content, media, affiliate, and distribution teams.

• Manage Beauty and VMS client teams while developing Client Partners and Account Directors.

• Coordinate efforts among strategy, analytics, creative, content, and media leads for each brand.

⛳️ Requirements

• Minimum of 7 years in growth strategy, marketing strategy, or analytics, with significant experience leading omnichannel initiatives for enterprise CPG brands.

• Strong preference for candidates with experience in Beauty and/or VMS sectors.

• Proven experience as the strategic leader for enterprise CPG brands, with expertise in retail, pricing, brand development, and advertising.

• Proficiency in setting budgets with MER targets, utilizing marketing mix models, and conducting lift tests.

• Strong analytical skills to extract insights from complex data and effectively present findings to leadership.

• Proven track record of owning revenue targets for a client portfolio or brand P&L, with demonstrated growth achievements.

• Experience in team building and leading management personnel.

• A bachelor's degree or equivalent professional experience is required.

• Hands-on experience with AEO/GEO is highly preferred.

• Experience in refining measurement approaches around MER, MMM, and brand health monitoring.

• Comfortable integrating DTC and marketplace results with category share and retail POS data.

• Background in brand-side roles, as a founder, operator, or in strategy consulting.

• Experience across both prestige and mass Beauty, or specialty and mass VMS, along with an active involvement in the CPG community.

🏝️ Benefits

• Bonus structure.

• Health, dental, and vision insurance.

• Paid time off (PTO).

• Summer Fridays.

• Wellness and commuter benefits.

• A dynamic and consultative team of experts.