Engagement Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage repeatable operating models and marketing frameworks to ensure consistent engagement programs across commercial and large clients.

• Formulate standardized member engagement playbooks and B2B2C marketing strategies tailored to customer size, industry, tenure, and product configuration.

• Collaborate with Member Marketing, Customer Success, Workforce Transformation, Creative, Operations, and Analytics teams to create automated, trigger-based communication initiatives.

• Promote member registration and utilization throughout Lyra Health’s entire customer base.

• Manage a collection of customizable, on-brand marketing assets and toolkits in conjunction with Creative Design and Content teams.

• Design a tracking methodology and reporting system to assess the performance of scaled programs.

• Leverage data to determine what to test, refine, retire, or expand.

• Take ownership of and enhance marketing templates, tools, workflows, and systems that facilitate efficient engagement marketing on a large scale.

⛳️ Requirements

• Over 5 years of experience in marketing.

• Proven track record in building, standardizing, or scaling marketing programs across various customer segments or accounts.

• Experience in B2B2C or consumer health is advantageous.

• Capability to design scalable processes, playbooks, and operational models.

• Analytical mindset with experience in utilizing data to assess program performance across multiple accounts simultaneously and translate insights into scalable marketing strategies.

• Demonstrated ability to collaborate effectively across Marketing, Customer Success, Operations, and Analytics teams.

• Exceptional written, verbal, and presentation skills.

• Strong organizational skills with a proven record of managing multiple concurrent initiatives successfully.

• Familiarity with Salesforce, Gainsight, Highspot, and/or Jira is mandatory.

• Comfortable working with considerable autonomy and exercising judgment as priorities shift.

🏝️ Benefits

• Comprehensive healthcare benefits, including medical, dental, vision, FSA/HSA, life, and disability insurance.

• Lyra for Lyrians; access to coaching and therapy services.

• Equity in the company through discretionary restricted stock units.

• Competitive paid time off policies, including vacation, sick days, and company holidays.

• Paid parental leave.

• 401K plan with up to 3% matching.

• Monthly technology allowance.

• Well-being perks and activities.

• Surprise swag.

• Regular community celebrations.