Engagement Marketing Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and nurture the engagement marketing team.

• Establish outcome-oriented objectives, mentor senior strategists, and outline quarterly priorities, responsibilities, and interdependencies.

• Manage cross-product growth strategies and distribute resources according to seller requirements and business impact.

• Collaborate with Product on adoption, monetization, and the comprehensive seller experience.

• Create go-to-market strategies encompassing Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners.

• Direct program-wide experimentation alongside Data Science, including organized holdouts and incremental measurement.

• Evaluate recommendations, messaging, incentives, and channels; identify what to scale, adjust, or discontinue.

• Implement communication governance that addresses ownership, eligibility, frequency, sequencing, suppression, and risk assessment.

• Collaborate with Lifecycle Operations, GTM Automation, and external agencies for production and automation efforts.

• Maintain accountability for strategy, approvals, access, quality, and escalation processes.

• Oversee portfolio delivery and partnerships, including product launches, ongoing growth initiatives, incentives, and partnership commitments.

⛳️ Requirements

• Over 10 years of experience in engagement marketing or a comparable field showcasing senior-level impact.

• Proven history of leading teams and achieving measurable portfolio growth.

• Experience in developing senior strategists and collaborating with Product leaders.

• Capacity to align teams, navigate trade-offs, and create clear accountability structures.

• Strong analytical skills and hands-on proficiency with SQL and analytics tools.

• Ability to analyze seller behavior, quantify opportunities, evaluate economics, and differentiate incremental impact from attributed results.

• Extensive experience in experimentation and the ability to convert imperfect evidence into decisive investment choices.

• Excellent positioning and messaging skills that connect audience insights, product value, and channel strategies.

• Experience in developing cross-program communication governance and translating strategies into actionable briefs, journey designs, and test plans with Lifecycle Operations.

• Proficiency with lifecycle platforms, personalization techniques, and delivery controls.

• Experience collaborating with Engineering and Data Science on shared capabilities.

• Strong executive communication skills and sound judgment in ambiguous situations.

• Practical experience using AI to enhance work quality or efficiency.

• Valuable experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth.

🏝️ Benefits

• Remote work options available.

• Medical insurance coverage.

• Flexible time off policies.

• Retirement savings plans.

• Modern family planning support.

• Reasonable accommodations for disabled applicants throughout the hiring process.