Email & SMS Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Embody Lifeway's mission and values, demonstrating dedication to Kingdom initiatives.

• Plan, develop, and launch comprehensive email and SMS campaigns from initial concept to execution.

• Ensure that all campaigns adhere to brand guidelines, regulatory standards, and maintain list hygiene.

• Design and uphold responsive email templates utilizing HTML and CSS.

• Create dynamic, mobile-friendly designs that facilitate advanced audience segmentation.

• Track and evaluate open rates, click-through rates, and opt-out statistics.

• Conduct A/B testing on subject lines, messaging, and layout designs.

• Establish and maintain audience segments based on subscriber behaviors and demographics.

• Act as the primary liaison for all email and SMS campaign requirements.

• Collaborate with content, design, and marketing teams to ensure messaging aligns with organizational objectives.

• Oversee campaign schedules, assets, and cross-departmental deliverables to achieve milestones and KPIs.

• Remain updated on digital marketing trends, platform advancements, and industry best practices.

• Assist with direct mail integration, social media collaborations, and data management initiatives.

• Travel 2–4 times a year, usually overnight, for team meetings.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, or a related discipline is required.

• Over 5 years of experience in managing email and SMS marketing campaigns using enterprise platforms like Salesforce Marketing Cloud and Attentive.

• Willingness to travel to the Middle Tennessee area 2–4 times each year for team gatherings.

• Expertise in HTML and CSS for creating and troubleshooting responsive, mobile-optimized email templates.

• Strong skills in audience segmentation and data analysis based on subscriber behaviors and demographics.

• Proven track record in planning and executing A/B tests with the ability to interpret results.

• Demonstrated project management abilities in coordinating complex campaigns across various teams.

• Excellent written and verbal communication skills, including the ability to present to senior-level stakeholders.

• Familiarity with CAN-SPAM, TCPA, and GDPR regulations.

• Active participation in an evangelical Christian church community.

• Preferred: experience with advanced features of Salesforce Marketing Cloud, including Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect.

• Preferred: knowledge of analytics and reporting tools, marketing automation platforms, and testing technologies.

• Preferred: some exposure to JavaScript for developing advanced campaigns and dynamic content.

• Preferred: experience managing integrations for direct mail and social media platforms.

🏝️ Benefits

• Strong Work from Anywhere (WFA) culture with autonomy and flexible work hours.

• Access to equipment and resources for a productive and ergonomic work environment.

• Travel coverage for essential team gatherings for remote employees.

• Comprehensive healthcare benefits.

• Paid vacation and sick leave.

• Holiday pay.

• Care days.

• 401(k) retirement plan.

• Maternity and parental leave provisions.

• Adoption assistance programs.

• Paid time off for mission trips.

• All-team meetings held several times throughout the year.