Email & SMS Marketing Manager

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Personally design, test, and sustain lifecycle email flows for various Shopify DTC brands, including welcome sequences, abandoned browse and cart reminders, post-purchase communications, replenishment alerts, winback initiatives, subscription lifecycle management, dunning processes, failed payment recovery, and cancellation prevention strategies.

• Create and oversee email campaigns directly in Klaviyo, managing everything from segmentation and copywriting to setup, quality assurance, sending, and reporting.

• Develop customer segments based on purchase patterns, consumer behaviors, subscription statuses, and engagement levels.

• Administer email campaign calendars to ensure consistent execution across multiple brands.

• Construct and maintain reusable email templates and modules while tailoring messaging to align with each brand's identity.

• Compose email content, including subject lines, preview text, body copy, and promotional messages.

• Oversee email deliverability, list health, suppression policies, sunset strategies, sending domains, inbox placement, and domain warm-up processes.

• Personally manage SMS marketing campaigns and automation utilizing Klaviyo SMS, Attentive, Postscript, or similar platforms.

• Create and sustain SMS flows, such as welcome messages, abandoned cart reminders, post-purchase communications, subscription reminders, replenishment notices, and retention campaigns.

• Develop SMS campaign calendars and manage the frequency of messaging.

• Expand SMS subscriber lists through website capture forms, checkout consent, and post-purchase opportunities.

• Oversee SMS subscriber segmentation, opt-in quality, and compliance.

• Ensure adherence to consent requirements, quiet hours, and regulations distinguishing transactional from promotional messaging.

• Create and refine email and SMS communications for subscription-based customers.

• Formulate strategies to minimize subscription churn and enhance customer lifetime value.

• Manage subscription lifecycle communications, including billing reminders, failed payment recovery, skip and delay options, cancellation retention efforts, and replenishment notifications.

• Weekly monitor email and SMS performance metrics, including revenue, revenue per recipient, open rates, click rates, conversion rates, unsubscribe rates, spam complaints, and subscriber growth.

• Analyze campaign and flow performance to pinpoint areas for improvement.

• Conduct structured A/B testing and experiments utilizing hypotheses, control groups, and measurable outcomes.

• Differentiate between attributed revenue and incremental revenue when assessing campaign performance.

• Independently generate reports, analyze data, and relay actionable insights regarding performance.

• Create and modify email creative using Figma or similar design tools.

• Execute campaign quality assurance, including checks on links, personalization, rendering, segmentation, discount codes, and automation logic.

• Leverage AI tools such as Claude and ChatGPT to enhance copywriting, segmentation, reporting, campaign QA, and workflow efficiency.

• Identify opportunities to automate repetitive tasks and streamline marketing processes.

• Report directly to the Head of Retention.

⛳️ Requirements

• A minimum of 3 years of direct, hands-on experience with Klaviyo.

• Currently engaged in building flows, segments, templates, and campaigns directly within Klaviyo.

• Proven track record of independently executing email marketing campaigns and lifecycle automation.

• Practical SMS marketing experience utilizing Klaviyo SMS, Attentive, Postscript, or similar platforms.

• Direct responsibility for SMS campaigns, flows, subscriber growth, and compliance.

• Experience in direct-to-consumer (DTC) e-commerce, preferably with Shopify.

• Familiarity with subscription-based e-commerce brands.

• Demonstrated ability to enhance email and SMS performance with quantifiable outcomes.

• Solid understanding of lifecycle marketing, segmentation, customer retention, and subscription marketing.

• Exceptional copywriting skills, particularly for short-form marketing content.

• Strong analytical abilities and the capability to independently generate reports, interpret data, and make optimization decisions.

• Knowledge of email deliverability, list management, and inbox placement.

• Excellent written English communication skills.

• Practical experience employing AI tools like Claude or ChatGPT in marketing workflows.

• Ability to work autonomously in a fast-paced startup environment.

• Highly detail-oriented with strong campaign quality assurance skills.

• Comfortable working during US Eastern Time hours.

• Candidates must personally construct and manage email and SMS marketing programs.

🏝️ Benefits

• Competitive compensation based on experience and qualifications.

• Fully remote working arrangement.

• Full-time opportunity with a US-based team.

• Chance to work across four consumer brands in various product categories.

• Direct collaboration with the Head of Retention.

• Opportunity to take ownership of email and SMS execution across a diverse DTC portfolio.

• Exposure to an AI-forward company and innovative marketing workflows.