Email & Retention Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Oversee and implement ongoing email marketing initiatives within Klaviyo

• Review, enhance, and optimize lifecycle flows, such as welcome, abandoned cart, post-purchase, and win-back automations

• Create segmentation and testing strategies to boost engagement, conversion rates, and email performance

• Assist in product launches, promotional events, subscription services, and various marketing campaigns

• Take full ownership of email execution from start to finish, including campaign setup, copywriting, basic design, testing, quality assurance, and deployment

• Evaluate customer and campaign performance to enhance retention, repeat purchase rates, and customer lifetime value

• Formulate strategies to turn one-time buyers into recurring subscribers

• Utilize customer behavior and performance data to refine lifecycle communications

• Collaborate with the Senior Marketing Manager on retention strategies

• Track retention performance and suggest testing and optimization opportunities

• Enhance and support the Postscript SMS program

• Coordinate email and SMS communications

• Create visually appealing, on-brand emails following established brand guidelines and creative resources

• Use Figma or similar tools for email design and basic digital marketing requirements

• Employ AI tools to enhance marketing execution, analysis, creative production, and workflows

• Assist with affiliate and influencer programs, including outreach to creators, product seeding, affiliate codes, and communications

• Aid in merchandise coordination and other campaign-related tasks

• Maintain organized information and follow-up procedures across marketing initiatives

⛳️ Requirements

• Minimum of 3 years experience in email marketing, lifecycle marketing, retention marketing, or a comparable e-commerce marketing role

• Strong practical experience with Klaviyo

• Proven experience managing and optimizing lifecycle flows, segmentation, campaigns, and retention efforts

• Demonstrated ability to manage email campaigns from setup through testing, quality assurance, deployment, and performance analysis

• Experience with e-commerce or DTC brands is highly preferred

• Familiarity with Postscript or similar SMS marketing platforms is advantageous

• Background in supporting subscription-based marketing initiatives is a plus

• Experience assisting with affiliate or influencer marketing programs is beneficial

• Solid understanding of email and customer lifecycle marketing best practices

• Ability to analyze marketing performance data and translate insights into actionable recommendations

• Strong copywriting skills

• Good visual judgment and capability to create polished, brand-consistent email designs

• Proficiency in Figma or similar digital design tools is strongly preferred

• Ability to leverage AI tools such as Claude or similar platforms

• Strong organizational skills and meticulous attention to detail

• Ability to work independently and take full ownership of tasks

• Comfortable collaborating with marketing leadership while remaining hands-on

• Candidates must be available to work from 9:00 AM to 5:00 PM PST

• Resume must be submitted in English and in PDF format

• Portfolio or examples of personally completed email and/or SMS campaigns are required

• Video submission is also required

🏝️ Benefits

• Competitive salary and performance-based incentives

• Comprehensive health and wellness benefits

• Opportunities for professional development and growth

• Flexible work environment