Email Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, develop, and implement email marketing campaigns that align with business and marketing goals.

• Create compelling email copy and content designed to enhance opens, clicks, engagement, and conversions.

• Construct and oversee email campaigns, newsletters, automated sequences, and customer journeys.

• Categorize email lists according to customer behavior, demographics, engagement, and other pertinent criteria.

• Establish and manage email automations, workflows, triggers, and lead nurturing sequences.

• Maintain and sanitize email databases to ensure accuracy and the health of the lists.

• Conduct A/B tests on subject lines, content, CTAs, layouts, and sending times.

• Track open rates, click-through rates, conversions, unsubscribe rates, and deliverability.

• Evaluate campaign outcomes and suggest areas for improvement.

• Collaborate with marketing, sales, and content teams to ensure cohesive cross-channel messaging.

• Guarantee that emails are mobile-optimized, visually appealing, and consistent with brand standards.

• Oversee campaign calendars, scheduling, and the deployment of emails.

• Stay updated with trends in email marketing, deliverability standards, and industry best practices.

• Resolve issues related to campaigns, automation, and deliverability.

• Generate regular reports and share key insights and performance trends with management.

⛳️ Requirements

• A minimum of 2 years of practical experience in email marketing or a related digital marketing role.

• Comprehensive knowledge of email marketing principles, customer segmentation, automation, and lead nurturing.

• Familiarity with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, GoHighLevel, or similar tools.

• Excellent copywriting and editing abilities.

• Proven experience with email automation, workflows, customer journeys, and campaign scheduling.

• Understanding of email deliverability, list hygiene, spam prevention, and unsubscribe protocols.

• Capability to analyze campaign data and leverage insights for performance enhancement.

• Experience in A/B testing and conversion optimization.

• Strong attention to detail in reviewing links, formatting, personalization, and campaign configurations.

• Basic knowledge of HTML and email design is a plus.

• Exceptional organizational and time-management skills.

• Strong proficiency in written and verbal English communication.

• Ability to work autonomously and take ownership of email marketing initiatives.

• Proactive, analytical, and commercially oriented, with a focus on measurable outcomes.

• Required to disclose any existing roles or client work.

• Must reflect this engagement on LinkedIn, clearly indicated as “Independent Contractor”.

🏝️ Benefits

• 100% remote work from home.

• Flexible time management as an independent contractor.

• Work schedule aligned with AU business hours (approximately 9 AM–5 PM, Monday to Friday).