Email Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Strategically plan, establish, and initiate email campaigns using HubSpot Marketing Hub, encompassing newsletters, product updates, event and webinar promotions, nurture sequences, and follow-up communications.

• Design and oversee automated workflows and nurture sequences tailored to lifecycle stages, engagement levels, product interests, geographic locations, and other pertinent criteria.

• Collaborate with teams in Product Marketing, Brand, Content, Design, Growth Marketing, and BizDev to strategize and implement campaigns.

• Ensure that email messaging, content, CTAs, and templates are consistent with campaign goals and adhere to brand guidelines.

• Conduct A/B testing on subject lines, content, CTAs, timing, and campaign formats to enhance engagement and conversion rates.

• Monitor and evaluate email performance metrics, including delivery rate, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and their contribution towards MQL/SAL generation.

• Uphold database quality, deliverability, and GDPR compliance in all email activities.

• Generate regular performance reports, translating insights into actionable recommendations.

• Persistently enhance email templates, automation, processes, and the overall effectiveness of the channel.

⛳️ Requirements

• Proficiency in the Russian language at B2 level or higher.

• Proficiency in the English language at B2 level or higher.

• 2–4+ years of experience in email marketing, CRM, lifecycle marketing, or marketing automation, ideally within B2B, SaaS, or technology sectors.

• Practical experience with HubSpot Marketing Hub, covering email campaigns, lists, segmentation, workflows, and reporting.

• Strong comprehension of email marketing funnels, lead nurturing processes, and lifecycle communications.

• Familiarity with marketing and sales funnels along with CRM data management.

• Strong analytical capabilities to convert campaign data into actionable enhancements.

• Knowledge of email deliverability, database hygiene, and GDPR regulations.

• Effective project management skills with the capacity to handle multiple campaigns concurrently.

• Experience engaging with complex B2B products and international markets.

• Background in lead scoring and usage of HubSpot CRM.

• Understanding of email personalization and dynamic content strategies.

• Experience in developing lifecycle strategies across various customer or lead segments.

🏝️ Benefits

• Private health insurance coverage.

• Sports-related benefits.

• Comprehensive Mental Health Program.

• Complimentary online English lessons.

• Local language learning courses.

• Paid time off provisions.

• Support for maternity leave.

• Rewards for the referral program.

• Opportunities for skill development, internal workshops, and participation in professional conferences and corporate events.