Email Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and propose JA USA’s comprehensive email marketing strategy, roadmap, and performance objectives.

• Oversee the complete email program lifecycle from initial concept to delivery and analysis, encompassing campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization.

• Set standards for email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and user experience.

• Create advanced audience segmentation and lifecycle strategies.

• Design and execute A/B and multivariate testing programs.

• Develop measurement frameworks and convert deliverability, open rate, click-through rate, conversion, and ROI data into actionable recommendations.

• Manage email database quality, list governance, opt-in practices, deliverability, sender reputation, and ensure compliance with GDPR and CAN-SPAM regulations.

• Analyze industry trends, platform capabilities, automation possibilities, and emerging best practices.

• Facilitate planning coordination with marketing, design, content, analytics, technology, and other key stakeholders.

• Provide expert guidance, tools, standards, and consultation to JA associates nationwide.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience.

• 4 to 6 years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline, including the leadership of complex, cross-functional initiatives.

• Proven experience in developing email marketing strategies, managing extensive campaign portfolios, enhancing marketing processes, and leveraging performance data to shape strategy, priorities, and investments.

• Comprehensive understanding of audience segmentation, lifecycle marketing, personalization, deliverability, database hygiene, sender reputation, experimentation, and performance measurement.

• Strong proficiency with email marketing and marketing automation platforms such as Dynamics 365, HubSpot, Constant Contact, or similar tools, including CRM integration and campaign reporting.

• Experience in interpreting campaign and web analytics and transforming performance data into actionable strategic recommendations.

• Background in advising stakeholders and enabling distributed teams or partners to execute email campaigns within established standards, processes, and expectations.

• In-depth knowledge of GDPR, CAN-SPAM, opt-in practices, and other data protection and compliance requirements.

• Familiarity with HTML and CSS for customizing email templates, responsive design, quality assurance, and troubleshooting.

• Exceptional written and verbal communication, presentation, copywriting, editing, stakeholder management, and cross-functional influence skills.

• Ability to manage complex projects, streamline processes, set priorities, and execute effectively in a fast-paced, deadline-driven environment.

• Relevant certification in email marketing, marketing automation, analytics, or a related discipline is preferred.

• Experience with Microsoft Dynamics 365, Google Analytics, digital advertising platforms, and marketing technology consultation is preferred.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Long-term disability insurance

• Holidays

• Paid time off

• 401(k)