Email & Lifecycle Marketing Manager – LATAM, Caribbean

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the email and lifecycle marketing strategy and implementation across various brands.

• Convert business objectives into lifecycle strategies, campaign schedules, testing methodologies, KPIs, and actionable recommendations.

• Develop, launch, oversee, and enhance campaigns and automated workflows, including welcome messages, cart and browse abandonment notifications, post-purchase communications, replenishment alerts, win-back efforts, and subscription initiatives.

• Formulate segmentation strategies grounded in customer behavior, lifecycle stage, purchasing habits, and business aspirations.

• Design and execute programs that support promotions, product launches, customer acquisition, retention, and repeat purchases.

• Craft email content and collaborate with the design team to coordinate creative briefs and assets.

• Conduct A/B testing across messaging, creative elements, segmentation, timing, offers, and workflows.

• Keep track of deliverability, list health, and list growth metrics.

• Analyze performance metrics, revenue attribution, conversion rates, retention, repeat purchases, reorder behaviors, subscription uptake, and customer value.

• Deliver comprehensive reports detailing outcomes, explanations, and actionable next steps.

• Share insights and optimization strategies with leadership.

• Ensure quality assurance for campaigns, including links, tracking, segmentation, targeting, creative assets, and deployment.

• Manage multiple brands and priorities with an emphasis on organization, precision, and accountability.

• Stay updated on each brand’s products, customer base, competitive landscape, and overall business performance.

• Collaborate directly with the CMO and work alongside the Design Director and agency team across various client accounts.

⛳️ Requirements

• Excellent written and verbal communication skills in English, including the capacity to present insights and recommendations effectively in professional environments.

• Around 4+ years of practical experience in email, CRM, or lifecycle marketing is preferred.

• Demonstrated ability to independently manage and execute email/lifecycle programs encompassing strategy, campaigns, workflows, segmentation, testing, and optimization.

• Experience with Omnisend is highly preferred; familiarity with Klaviyo or similar platforms will also be considered.

• Proven experience in managing multiple brands, accounts, or priorities; agency experience is preferred, although strong multi-brand in-house experience will be taken into account.

• Background in CPG, food & beverage, lifestyle, hospitality, alcohol, or similar consumer brands is strongly preferred.

• Understanding of brand development and commercial performance metrics, including conversion rates, repeat purchases, reorder rates, subscriptions, retention, revenue, and customer value.

• Strong analytical abilities, data literacy, and skills in testing and optimization.

• Exceptional creative judgment and the ability to work collaboratively with design and content teams.

• Outstanding organization, project management, attention to detail, and the capability to work independently and proactively in a fast-paced agency setting.

• Availability to work on Eastern Time.

• Only resumes submitted in English will be accepted.

• Preparedness to discuss an email or lifecycle program that you have personally managed, focusing on strategy, testing, optimizations, and measurable business outcomes.

🏝️ Benefits

• Part-time, hourly engagement with the potential for increased hours and responsibilities over time.

• Ongoing resource for the agency rather than a temporary project.

• Opportunity for remote work.

• Chance to initiate or advance a career with a dynamic, fast-growing company.

• Opportunities for growth, autonomy, and making an impact.

• Support and long-term success.