Email & Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and enhance MGID's worldwide email marketing strategy.

• Plan and implement communication strategies for lead nurturing, client activation, product adoption, retention, reactivation, upsell and cross-sell initiatives, product announcements, educational content, newsletters, webinars and events, as well as regional and global marketing campaigns.

• Create communication journeys tailored for Advertiser and Publisher audiences, along with other pertinent MGID audiences.

• Establish and assess email and lifecycle marketing performance metrics.

• Monitor delivery rates, open rates, click-through rates, reply rates, unsubscribe rates, conversion rates, activation, reactivation, and audience engagement by lifecycle stage.

• Conduct experiments regarding subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic.

• Analyze outcomes and propose enhancements.

• Construct and optimize automated marketing workflows utilizing HubSpot and other available tools.

• Develop automated nurture sequences, trigger-based campaigns, lifecycle communication, event communication, re-engagement flows, client activation journeys, inbound follow-up workflows, and behavioral communication.

• Collaborate with Sales, Operations, and other stakeholders for any CRM structure, integration, or data architecture alterations needed.

• Create audience segmentation based on lifecycle stage, client type, geography, industry, product interest, prior activity, campaign engagement, behavioral signals, and commercial potential.

• Enhance communication relevance through personalization and detailed audience targeting.

• Assist in automating MGID's inbound flows for Publishers and Advertisers.

• Improve lead follow-up, lead nurturing, segmentation, qualification, automated communication prior to Sales engagement, communication following initial Sales contact, and re-engagement of unconverted leads.

⛳️ Requirements

• Over 4 years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.

• Extensive hands-on email marketing experience in a B2B setting.

• Proven experience in creating automated and trigger-based marketing journeys.

• Solid practical knowledge of HubSpot, including workflows, lists, segmentation, properties, and campaign automation.

• Background in lifecycle marketing, lead nurturing, activation, retention, or reactivation programs.

• Deep understanding of segmentation, personalization, and behavioral communication principles.

• Strong analytical skills with the ability to optimize communication strategies based on data insights.

• Capacity to independently identify opportunities and translate them into marketing initiatives.

• Proficiency in English at an Upper-Intermediate level or above.

• Experience with global or multi-market campaigns is advantageous.

• Ability to collaborate cross-functionally with Product Marketing, Content, Design, Sales, and regional teams is beneficial.

• Familiarity with AI tools and LLM-based marketing automation is a plus.

• Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks is an asset.

• Experience in B2B SaaS, AdTech, MarTech, or other international B2B environments is a plus.

• Knowledge of multichannel lifecycle marketing is advantageous.

• Understanding of lead scoring, behavioral signals, segmentation, and database hygiene is beneficial.

• Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements is a plus.

• Background in campaign localization, A/B testing, and lifecycle marketing documentation is an asset.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to engage with global email marketing and lifecycle communication.

• Collaborate with cross-functional teams and regional teams.

• Exposure to AI tools and LLM-based marketing automation.

• Work with HubSpot, Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, and webhooks.