Email Automation Specialist – Salesforce Marketing Cloud

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute advanced marketing automation workflows.

• Create and implement personalized email marketing campaigns.

• Utilize intricate triggers and audience creation techniques, including Salesforce entry events and SQL queries on relational databases.

• Collaborate on customer lifecycle stages and segmentation strategies.

• Contribute to the development of client audience engagement roadmaps.

• Communicate with team members and stakeholders regarding automation strategies, workflow objectives, and performance insights.

• Oversee active workflows and automations to ensure quality and effectiveness.

• Provide optimization recommendations.

• Maintain data models and attribute definitions for scalable audience segmentation.

• Support dynamic content personalization for campaigns and landing pages.

• Ensure that automated marketing practices adhere to legal standards and industry best practices.

• Perform other duties as assigned.

⛳️ Requirements

• A minimum of 3 years of experience with Salesforce Marketing Cloud Engagement (MCE) and AMPscript.

• Experience with relational databases and SQL.

• Proficient in HTML / CSS.

• Comprehensive understanding of email marketing and key performance indicators (KPIs).

• Strong written, verbal, and visual communication abilities.

• Excellent problem-solving capabilities.

• Detail-oriented with effective time management skills.

• Keeps current with the latest trends in email marketing and automation.

• 4 or more years of experience preferred; exemplary performance may compensate for the experience requirement.

• Additional experience with email service providers (ESPs) such as Klaviyo, ActiveCampaign, or SharpSpring is a plus.

• Familiarity with cross-inbox and cross-device compatibility is advantageous.

• Understanding of email authentication protocols is a plus.

• Good understanding of web analytics and experience with Google Analytics is beneficial.

• Must reside within the USA.

• Unable to sponsor or take over sponsorship of an employment visa.

🏝️ Benefits

• Health Insurance.

• 401(k) & Retirement Savings.

• Generous Paid Time Off.

• Flexible Scheduling.

• Remote-First Culture.

• Professional Development.

• Employee Referral Program.

• Healthcare coverage.

• Additional perks designed to promote health, productivity, and overall fulfillment both at work and at home.