Email and SMS Marketing – Sports Sales Coordinator

This is a fully remote position, open to applicants in Brazil, +1 more country.

📋 Description

• Develop, compose, design, and distribute email and SMS campaigns that highlight available facility time, pickup games, registration opportunities, and pertinent offers.

• Segment audiences based on location, sport, expressed interests, booking history, and engagement levels.

• Construct and enhance welcome messages, lead follow-up communications, recovery strategies for incomplete bookings, reminders, repeat booking prompts, and win-back flows.

• Craft clear and concise copy in English and adapt brand assets into mobile-responsive emails.

• Conduct quality assurance on audiences, dates, time zones, pricing, links, personalization elements, and suppression rules prior to campaign launch.

• Oversee delivery failures, bounces, complaints, and opt-outs; maintain consent records and ensure healthy mailing lists.

• Test messaging, timing, offers, and customer journeys, while reporting inquiries, paid bookings, repeat participation, revenue, and engagement metrics.

• Keep accurate records of availability, dates, time slots, capacity, and approved pricing for sports facilities.

• Address sports-space inquiries, recommend available options, prepare approved quotes, and manage booking and payment confirmations.

• Maintain the sales pipeline, document commitments, and pursue renewals or repeat bookings as needed.

• Collaborate with operations before confirming availability or exceptions; escalate issues beyond your authority.

• Create and manage pickup-game listings detailing location, time, capacity, pricing, and player instructions.

• Track registrations and fill levels, conduct targeted outreach, and coordinate activities with hosts and venues.

• Handle player inquiries and waitlists; communicate approved changes effectively.

• Identify games with low enrollment, gaps in hosting, and venue issues; escalate decisions regarding cancellations, refunds, or safety concerns.

• Monitor attendance, feedback, and repeat participation to enhance future games.

• Understand inventory, customer journeys, and operational processes; audit campaigns and establish follow-up and quality assurance routines.

• Take ownership of the campaign calendar and sales pipeline, improve automation processes, and ensure reliable coordination for pickup games.

⛳️ Requirements

• Practical experience in creating email campaigns and automation workflows.

• Hands-on experience with SMS marketing.

• Proficient in written and spoken English for effective communication with North American customers.

• Confidence in following up with leads, explaining offers, and requesting bookings.

• Exceptional attention to detail in managing schedules, pricing, customer records, and competing deadlines.

• Familiarity with CRM systems and email/SMS platforms such as Klaviyo, ActiveCampaign, HubSpot, Mailchimp, or similar tools.

• Proficient in using spreadsheets and reports to analyze conversion rates, bookings, and campaign performance.

• Reliable communication skills and a commitment to seeing tasks through to resolution.

• Availability to work evenings and weekends in Toronto/Eastern time is essential.

• Background in sports, venue bookings, inside sales, event coordination, customer service, or e-commerce retention is advantageous.

• Completion of the Culture Index survey is required.

• Completion of the Criteria GAME assessment — English is required.

🏝️ Benefits

• Remote work opportunity available for candidates located in Latin America.

• Anticipated variable commissions ranging from US$500 to US$1,000; commissions are performance-based and not guaranteed.

• Evening and weekend shifts aligned with Toronto/Eastern time.

• A specific weekly schedule and commission terms will be established prior to hiring.