Email and Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of and continually enhance the Klaviyo flow architecture for key lifecycle stages including acquisition, onboarding, engagement, retention, and winback.

• Independently create, test, schedule, and execute email campaigns while ensuring an organized campaign calendar is maintained.

• Develop customer segments to facilitate more relevant messaging, enhanced personalization, and improved lifecycle performance.

• Create and implement SMS campaigns and automations as part of a comprehensive email and retention strategy.

• Lead retention initiatives which encompass churn-save programs, winback campaigns, upgrade offers, subscription messaging, and various customer lifecycle experiments.

• Oversee and troubleshoot the integration between Klaviyo and Recharge to guarantee accurate data flow for subscriptions and customers between platforms.

• Monitor email deliverability, list health, sender performance, and engagement metrics, resolving issues proactively to mitigate negative impacts on results.

• Analyze lifecycle performance and convert campaign, flow, and customer data into clear reports with actionable insights.

• Design and execute tests on messaging, offers, segmentation, timing, and lifecycle journeys, articulating the rationale for each test.

• Resolve execution challenges independently using platform documentation, support resources, and AI tools prior to escalating routine issues.

⛳️ Requirements

• 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with some flexibility on seniority for candidates with substantial hands-on experience.

• Extensive, hands-on experience with Klaviyo, including the personal creation of campaigns, automations, flows, segments, and reporting.

• Experience in DTC or e-commerce lifecycle marketing.

• Proven track record in designing and maintaining lifecycle flow architecture, rather than merely managing or reviewing the work of others.

• Practical experience with customer segmentation, SMS marketing, email deliverability, and list health.

• Familiarity with executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or comparable lifecycle campaigns.

• Capability to work autonomously, troubleshoot issues, adhere to detailed instructions accurately, and take ownership until completion.

• Practical knowledge of the Klaviyo + Recharge integration and subscription data flows.

• Significant experience with subscription-based e-commerce businesses.

• Proficiency in creating email assets using Canva, Photoshop, or AI-driven creative tools.

• Experience in developing lifecycle strategies and articulating the reasoning behind campaign, segmentation, testing, and automation decisions.

• Familiarity with utilizing AI tools to expedite creative production, analysis, research, and troubleshooting.

🏝️ Benefits

• Comprehensive health benefits including medical, dental, and vision coverage.

• Flexible work hours and remote work options.

• Opportunities for professional development and growth.

• A collaborative and innovative work environment.

• Generous vacation and paid time off policy.