Email and Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Take ownership and consistently enhance the Klaviyo flow architecture encompassing acquisition, onboarding, engagement, retention, winback, and other crucial lifecycle phases.

• Independently create, test, schedule, and launch email campaigns while keeping an accurate campaign calendar.

• Develop customer segments to provide more relevant messaging, personalization, and improve lifecycle performance.

• Create and implement SMS campaigns and automations as part of a cohesive email and retention strategy.

• Lead retention initiatives such as churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.

• Oversee and resolve issues related to the Klaviyo and Recharge integration to ensure accurate data flow for subscriptions and customers between platforms.

• Monitor email deliverability, list health, sender performance, and engagement metrics, addressing issues proactively to avoid negative impacts on results.

• Evaluate lifecycle performance and convert campaign, flow, and customer data into insightful reports and actionable recommendations.

• Design and conduct tests across messaging, offers, segmentation, timing, and lifecycle journeys, providing clear explanations for the rationale behind each test.

• Independently troubleshoot execution challenges using platform documentation, support resources, and AI tools before escalating routine issues.

⛳️ Requirements

• 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility regarding exact seniority for candidates with substantial hands-on expertise.

• Extensive practical experience with Klaviyo, including the personal creation of campaigns, automations, flows, segments, and reporting.

• Background in DTC or e-commerce lifecycle marketing.

• Experience in designing and maintaining lifecycle flow architecture, rather than just managing or reviewing the work of others.

• Practical experience with customer segmentation, SMS marketing, email deliverability, and maintaining list health.

• Experience in executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.

• Ability to work autonomously, troubleshoot issues, follow detailed instructions accurately, and take ownership until completion.

• Hands-on knowledge of the Klaviyo + Recharge integration and the flow of subscription data.

• Strong experience with subscription-based e-commerce enterprises.

• Proficient in creating email assets using Canva, Photoshop, or AI-driven creative tools.

• Experience in developing lifecycle strategies and articulating the reasoning behind campaign, segmentation, testing, and automation choices.

• Familiarity with utilizing AI tools to expedite creative production, analysis, research, and troubleshooting.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Access to professional development resources and training.

• Competitive salary and performance-based incentives.

• Flexible work hours and the possibility of remote work.

• Comprehensive health and wellness benefits, including medical, dental, and vision coverage.