Email and Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of and enhance the Klaviyo flow architecture across various lifecycle stages including acquisition, onboarding, engagement, retention, and winback.

• Independently create, test, schedule, and launch email campaigns while ensuring the campaign calendar is accurately maintained.

• Develop customer segments to deliver relevant messaging, personalization, and optimize lifecycle performance.

• Create and implement SMS campaigns and automations as part of an integrated email and retention strategy.

• Lead retention initiatives, which encompass churn-save programs, winback campaigns, upgrade offers, subscription messaging, and lifecycle experiments.

• Oversee and resolve issues related to the Klaviyo and Recharge integration to guarantee accurate flows of subscription and customer data.

• Keep track of email deliverability, list health, sender performance, and engagement metrics.

• Analyze lifecycle performance and transform campaign, flow, and customer data into insightful reports and recommendations.

• Design and execute tests across messaging, offers, segmentation, timing, and lifecycle journeys.

• Independently troubleshoot execution issues utilizing platform documentation, support resources, and AI tools.

⛳️ Requirements

• 3–6+ years of experience in lifecycle, retention, CRM, or email marketing.

• Extensive hands-on experience with Klaviyo, including building campaigns, automations, flows, segments, and reporting.

• Proven experience in DTC or e-commerce lifecycle marketing.

• Expertise in designing and maintaining lifecycle flow architecture.

• Practical experience with customer segmentation, SMS marketing, email deliverability, and list health management.

• Experience in executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.

• Ability to work autonomously, troubleshoot issues effectively, follow detailed instructions accurately, and take ownership of tasks until completion.

• Proficient knowledge of the Klaviyo + Recharge integration and subscription data flows.

• Significant experience with subscription-based e-commerce businesses.

• Competence in creating email assets using Canva, Photoshop, or AI-powered creative tools.

• Experience in developing lifecycle strategies and articulating decisions related to campaigns, segmentation, testing, and automation.

• Familiarity with AI tools for creative production, analysis, research, and troubleshooting.

🏝️ Benefits

• Remote work.

• Full-time, long-term contractor arrangement.