Email and Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership and enhance the Klaviyo flow architecture throughout acquisition, onboarding, engagement, retention, winback, and other critical lifecycle phases.

• Independently create, test, schedule, and launch email campaigns while keeping an accurate campaign calendar.

• Generate customer segments to deliver more relevant messaging, enhanced personalization, and improved lifecycle performance.

• Develop and implement SMS campaigns and automations as part of a cohesive email and retention strategy.

• Lead retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and various customer lifecycle experiments.

• Oversee and troubleshoot the Klaviyo and Recharge integration to guarantee accurate data flow for subscriptions and customers between platforms.

• Track email deliverability, list health, sender performance, and engagement metrics, addressing issues proactively to prevent negative impacts on results.

• Evaluate lifecycle performance and convert campaign, flow, and customer data into clear reports and actionable insights.

• Design and conduct tests across messaging, offers, segmentation, timing, and lifecycle journeys, providing explanations for each test's rationale.

• Independently resolve execution issues using platform documentation, support resources, and AI tools prior to escalating standard problems.

⛳️ Requirements

• 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility in seniority for candidates demonstrating strong hands-on experience.

• Extensive hands-on experience with Klaviyo, including the creation of campaigns, automations, flows, segments, and reporting.

• Experience in DTC or e-commerce lifecycle marketing.

• Proficient in designing and maintaining lifecycle flow architecture, rather than solely managing or reviewing others' work.

• Practical experience with customer segmentation, SMS marketing, email deliverability, and list health.

• Proven track record in executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.

• Capability to work independently, troubleshoot issues, accurately follow detailed instructions, and take ownership to completion.

• Practical knowledge of the Klaviyo + Recharge integration and subscription data flows.

• Strong background in subscription-based e-commerce businesses.

• Experience in creating email assets using Canva, Photoshop, or AI-powered creative tools.

• Expertise in developing lifecycle strategies and articulating the logic behind campaign, segmentation, testing, and automation decisions.

• Familiarity with utilizing AI tools to expedite creative production, analysis, research, and troubleshooting.

• Availability Monday through Friday, 9:00 AM to 6:00 PM EST.

🏝️ Benefits

• Remote workplace.

• Full-time, long-term contractor arrangement.