Email and Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take full ownership and continually enhance the Klaviyo flow architecture throughout acquisition, onboarding, engagement, retention, winback, and other critical lifecycle stages.

• Independently create, test, schedule, and launch email campaigns while keeping an accurate campaign calendar.

• Develop customer segments to enable more relevant messaging, enhanced personalization, and improved lifecycle performance.

• Create and implement SMS campaigns and automations as part of a cohesive email and retention strategy.

• Lead retention initiatives, including churn-saving programs, winback campaigns, upgrade offers, subscription messaging, and various customer lifecycle experiments.

• Oversee and troubleshoot the Klaviyo and Recharge integration to ensure accurate data flow for subscriptions and customers between platforms.

• Track email deliverability, list health, sender performance, and engagement metrics, resolving any issues before they negatively impact results.

• Analyze lifecycle performance and convert campaign, flow, and customer data into clear reports and actionable recommendations.

• Design and conduct tests across messaging, offers, segmentation, timing, and lifecycle journeys, providing explanations for the rationale behind each test.

• Independently resolve execution issues using platform documentation, support resources, and AI tools before escalating routine problems.

⛳️ Requirements

• 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with some flexibility on the exact level of seniority for candidates with robust hands-on experience.

• Extensive hands-on experience with Klaviyo, including the creation of campaigns, automations, flows, segments, and reports.

• Experience in DTC or e-commerce lifecycle marketing.

• Proven ability to design and maintain lifecycle flow architecture rather than merely managing or reviewing others' work.

• Practical experience with customer segmentation, SMS marketing, email deliverability, and list health management.

• Background in executing retention programs such as churn-saving initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.

• Capacity to work autonomously, troubleshoot issues, accurately follow detailed instructions, and take ownership until completion.

• Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows.

• Significant experience with subscription-based e-commerce businesses.

• Proficiency in creating email assets using Canva, Photoshop, or AI-powered creative tools.

• Experience in developing lifecycle strategies and articulating the rationale behind decisions related to campaigns, segmentation, testing, and automation.

• Familiarity with utilizing AI tools to expedite creative production, analysis, research, and troubleshooting.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work opportunities.

• Comprehensive health benefits and wellness programs.

• Professional development and growth opportunities.

• A collaborative and innovative work environment.