Ecommerce Growth Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and maintain Heidi Remote’s direct-to-clinician ecommerce platform across Meta, Google, TikTok, native advertising, Amazon, and future channels.

• Collaborate with the Growth Lead to strategize offer calendars, bundles, and promotions.

• Analyze offers, target audiences, and campaign structures using data to recommend enhancements.

• Oversee Meta Ads, Google Ads, native ads, TikTok Ads, and Amazon Ads accounts, including budget management, audience targeting, bidding strategies, and creative rotation.

• Compose, test, and revise article-style direct-response copy for native advertising.

• Establish and optimize marketplace stores, starting with Amazon listings, A+ content, imagery, reviews, buy box, and inventory feeds.

• Enhance the customer journey from advertising to checkout, including landing pages, product pages, cart, and payment processes.

• Provide briefs for UGC, product photography, and video content in collaboration with creative and design teams.

• Coordinate offer launches across go-to-market, product, content, supply, and support teams.

• Partner with affiliates and key collaborators to boost incremental sales.

• Deliver reports on spend, CPA, ROAS, AOV, and GMV with suggestions for future actions.

⛳️ Requirements

• Hands-on experience in performance marketing across Meta, Google, and TikTok Ads.

• Proven track record in managing real advertising budgets, bidding, and optimization strategies.

• Experience in setting up and managing marketplace stores, especially on Amazon.

• Demonstrated success in planning campaigns and offers that have driven sales growth.

• Familiarity with native or discovery ads, such as Outbrain or Taboola.

• Strong skills in project and stakeholder management.

• Capability to execute multi-team launches effectively.

• Experience in designing and conducting experiments and A/B tests from hypothesis to results presentation.

• Proficiency in ecommerce metrics, including CPA, ROAS, AOV, GMV, and contribution margin.

• Must be able to work remotely from the Philippines.

• Availability during hours that overlap with the Australian business day.

• Highly preferred to be located in or near Metro Manila.

• Experience in startup or scale-up environments (nice to have).

• Background in medtech, healthtech, or regulated industries (nice to have).

• Experience marketing an AI product (nice to have).

• Familiarity with physical product ecommerce, including shipping, returns, and inventory management (nice to have).

🏝️ Benefits

• ₱15,000 annual budget for learning and development.

• ₱3,000/month allowance for health and wellness.

• ₱10,000 budget for home office setup.

• 26 weeks of paid primary parental leave.

• 18 weeks of paid secondary parental leave.

• Fertility support of up to ₱150,000.

• Four weeks of work-from-anywhere time each year.

• Comprehensive HMO coverage for you and up to two dependents.

• Flexible working hours with trust to set your own schedule.

• Support for sustainable performance and mental health.