Ecommerce Digital Product Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the product roadmap for the storefront, prioritizing enhancements based on customer requirements, business impact, and engineering effort.

• Enhance navigation, search functionalities, product discovery, collection pages, product detail pages, as well as the cart and checkout processes.

• Oversee the product aspects of the transition to a headless Shopify storefront, from planning through to launch and optimization.

• Collaborate with technical leads on implementation strategies, scope, and dependencies across frontend, backend, and third-party services.

• Convert business needs into detailed requirements, user stories, and acceptance criteria.

• Organize testing and launch preparations, including analytics, merchandising workflows, SEO consistency, and purchase flows.

• Manage conversion funnel analysis and the experimentation roadmap, which includes A/B testing, landing pages, merchandising, and shopping experiences.

• Work with growth and paid media teams to enhance paid-traffic landing pages and conversion paths.

• Evaluate performance by channel, audience, device, and landing page.

• Collaborate with engineering, design, marketing, merchandising, and operations teams to define, sequence, and implement improvements.

• Oversee the product backlog, communicate trade-offs, and track quality and results post-launch.

⛳️ Requirements

• Proven experience in managing ecommerce products or storefronts, with a history of enhancing conversion rates and customer experiences.

• Knowledge of headless commerce architectures, particularly with Shopify headless.

• Ability to work directly with backend engineers and frontend developers, including discussions about APIs, integrations, technical dependencies, and implementation trade-offs.

• Experience leading complex digital projects from discovery and requirements through to launch and ongoing iteration.

• Strong analytical abilities, including expertise in funnel analysis, customer segmentation, and assessing experiment outcomes.

• Familiarity with ecommerce analytics and experimentation tools.

• Understanding of the impact of paid acquisition, landing page experience, merchandising, and site performance on ecommerce results.

• Excellent communication skills, strong prioritization capabilities, and the ability to unite cross-functional teams around a cohesive roadmap.

🏝️ Benefits

• Equity

• Benefits