E-Commerce Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and refresh site content throughout the Shopify storefront and Shop app, including the homepage, collections, product detail pages (PDPs), banners, and navigation.

• Merchandise collections for optimal discovery and conversion using sorting logic, inventory-aware guidelines, and seasonal updates.

• Create and launch landing pages utilizing reusable theme sections and components driven by metafields.

• Manage redirects, URL handles, and 404 errors as the catalog develops.

• Take ownership of onboarding new products and collections, including variants, pricing, imagery, metafields, tags, publishing channels, and launch timing.

• Prepare, schedule, quality assure, and verify sitewide campaign content, ensuring it is removed cleanly after promotional periods.

• Set up and test discount codes, automatic discounts, scheduled pricing, bundles, gift-with-purchase offers, and shipping thresholds.

• Conduct pre-launch quality assurance and verify go-live processes against established checklists.

• Organize, tag, and categorize products for effective filtering, searching, and automated collections.

• Manage the population of metafields and ensure data accuracy.

• Monitor the health of sales channels and feeds across the Shop app, Google Merchant Center, Meta, and other connected platforms; address disapprovals and feed errors.

• Enhance on-site search functionality through synonym dictionaries, review of zero-result queries, and implementing boost/bury rules for high-intent queries.

• Refine category and collection structures based on customer navigation patterns.

• Ensure compliance with site accessibility standards, including alt text, color contrast, keyboard navigation, focus states, form labels, and heading organization.

• Confirm that on-site claims, disclosures, and promotional terms align with legal approvals.

• Analyze data from GA4 and Microsoft Clarity to uncover friction points, drop-off areas, and merchandising opportunities.

• Provide regular updates on site performance and post-campaign reviews.

• Triage, replicate, document, and escalate site defects to the engineering team.

• Manage theme modifications through staging and preview phases, ensuring thorough review prior to publishing and regression testing afterward.

• Oversee on-site reviews and user-generated content (UGC) displays, including widget placement, review syndication, and Q&A moderation.

• Develop and maintain standard operating procedure (SOP) documentation for team transparency.

⛳️ Requirements

• 1–3 years of experience in e-commerce operations, digital merchandising, or web production.

• Bachelor’s degree in Marketing, Business, or a related discipline (or equivalent experience).

• Hands-on experience managing the Shopify back-end, including SKUs, collections, variants, tags, metafields, and theme section configurations.

• Familiarity with bulk editing and managing sales channel feeds (Google Merchant Center, Meta, Shop app) to address errors.

• Practical understanding of product sorting logic, promotional strategies (discounts, bundles, gift-with-purchase), and site search optimization (synonyms, boost/bury rules).

• Basic proficiency in GA4 and Microsoft Clarity for tracking drop-off and friction points.

• Working knowledge of WCAG 2.1 AA accessibility standards, encompassing alt text, contrast, and semantic HTML.

• Exceptional attention to detail for pre-launch promotional quality assurance.

• Ability to reproduce bugs, document specifics, and escalate tickets to the engineering team.

• Proven ability to write clear SOPs and manage launch schedules, staging previews, and promotional cleanups effectively.

• Hands-on experience with autonomous AI agents specifically for DTC e-commerce brands (preferred).

• Understanding of consumer inquiries within the beauty industry (preferred).

🏝️ Benefits

• Medical, Dental, Vision, and Life Insurance.

• 401k plan.

• Additional Opt-In Insurance options.

• Paid Vacation and Sick Time.

• L'ange Hair Product Stipend - a quarterly allowance to refresh your favorite L'ange products and to try out new items!