Director of eCommerce – DTC

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop the direct-to-consumer (DTC) growth engine for Protein Candy and Pulp & Press.

• Establish and guide the DTC strategy and roadmap across eCommerce, marketplaces, social shopping, and emerging channels.

• Oversee channel mix, investment strategies, marketplace business cases, and the growth of the DTC team.

• Enhance acquisition and retention efforts through paid media, SEO, and conversion rate optimization (CRO).

• Experiment with and scale advertising channels, formats, and target audiences.

• Utilize DTC to introduce new products, flavors, and bundles while integrating insights into innovation.

• Manage both Shopify sites comprehensively, covering eCommerce, user experience (UX), performance, marketing technology (MarTech), analytics, CRO, and A/B testing.

• Supervise Amazon operations for the US and Canada, including listings, A+ content, storefronts, advertisements, reviews, account health, and FBA inbound processes.

• Take charge of TikTok Shop setup, listings, affiliate commissions, Shop ads, and gross merchandise value (GMV).

• Expand into additional marketplaces and safeguard the online brand presence.

• Assume responsibility for DTC revenue targets, contribution-margin profit and loss (P&L), pricing, promotions, offers, and reporting.

• Define marketing KPIs, ensure precise data capture and attribution, and generate weekly and monthly reports and dashboards.

• Manage partnerships with paid media, marketplace, and site agencies, including defining scopes, KPIs, fees, check-ins, and business reviews.

• Suggest which capabilities should be brought in-house and which partners should be added.

• Collaborate with Logistics, Supply Chain, Customer Care, Operations, Social, Design, and Retail teams.

• Forecast DTC and FBA demand to mitigate stockouts and storage fees.

• Synchronize creative efforts, pricing, launches, inventory, and service levels across teams.

⛳️ Requirements

• A minimum of 7 years in eCommerce or DTC growth for a consumer brand.

• Demonstrated success in revenue growth and P&L management down to contribution margin.

• Experience in managing agencies with clearly defined scopes, KPIs, and fees.

• In-depth knowledge of Shopify, including UX, CRO, A/B testing, and site performance.

• Practical experience with Amazon, preferably in both the US and Canada, encompassing listings, A+ content, ads, account health, and FBA.

• Familiarity with TikTok Shop and social shopping, or a willingness to develop expertise in these areas.

• Background in paid media, SEO, or affiliate programs.

• Experience experimenting with channels such as TikTok, YouTube, CTV, and retail media.

• Comfort with attribution, dashboards, and data-driven decision-making processes.

• Capability to build business cases for new channels while identifying unviable opportunities.

• Ability to forecast demand in collaboration with Operations and comprehend inventory, stockouts, and FBA storage fees.

• Proficiency in collaborating across retail, operations, supply chain, creative, and customer care divisions.

• Strong leadership skills to guide a growing team.

• A hands-on, agile, and resourceful approach to work.

• Preferred: Experience in consumer packaged goods (CPG), food, beverage, snacks, or wellness brands.

• Preferred: Skills in managing pricing and unauthorized resellers.

• Preferred: Experience launching new products through DTC alongside a retail business.

• Preferred: Familiarity with Klaviyo and common Shopify MarTech tools.

• Being located in the Greater Toronto Area (GTA) or Southwestern Ontario is a plus.

🏝️ Benefits

• Commitment to diversity and inclusion.

• Recruitment accommodations available upon request.