Head of Ecommerce Growth

This is a fully remote position, open to applicants in United Kingdom, +4 more countries.

📋 Description

• Spearhead the next phase of profitable growth for Hadley Designs.

• Create a scalable demand generation engine to elevate the business from $25 million to $100 million and beyond.

• Coordinate specialists across platforms such as Amazon, Shopify, TikTok Shop, paid media, creative, affiliates, and analytics.

• Take ownership of growth initiatives from strategy to execution, minimizing the need for daily CEO oversight.

• Identify, validate, and prioritize growth opportunities through systematic experimentation.

• Achieve a minimum of $1,000,000 in annual incremental contribution profit.

• Generate at least $7,000,000 in annual incremental revenue.

• Maintain a minimum blended MER of 3.0x across the growth portfolio.

• Implement at least one significant growth experiment each month.

• Transform at least three annual experiments into sustainable, profitable growth engines.

• Track performance across e-commerce and acquisition channels meticulously.

• Assess marketing economics, budgets, attribution, contribution margins, and incremental performance.

• Allocate investments to high-potential opportunities while discontinuing ineffective initiatives.

• Lead weekly growth meetings and manage growth scorecards, experiment trackers, and testing roadmaps.

• Oversee affiliate, influencer, and creator growth on TikTok Shop, Amazon, and Shopify.

• Manage agencies, technology providers, strategic partners, and external specialists effectively.

• Leverage AI and automation for research, analysis, creative testing, reporting, and execution.

• Maintain dashboards, documentation, SOPs, and historical experiment results.

• Provide weekly growth scorecards, monthly investment reviews, and quarterly growth strategies.

⛳️ Requirements

• Proven track record in identifying, creating, and scaling profitable growth opportunities for e-commerce brands.

• Strong grasp of e-commerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value.

• Experience in evaluating marketing investments based on incremental profitability.

• Proficient in attribution across various e-commerce channels.

• Demonstrated success in growing consumer e-commerce brands through diverse acquisition and demand generation strategies.

• In-depth knowledge of paid media, creative strategy, conversion optimization, affiliate marketing, influencer partnerships, and customer acquisition.

• Experience with Shopify; familiarity with Amazon, TikTok Shop, or similar marketplaces is highly preferred.

• Proven capability to lead specialists, coordinate teams, and drive execution without direct authority over all contributors.

• Strong project management abilities.

• Experience managing agencies, contractors, and external partners effectively.

• Strong experimentation mindset with experience in developing hypotheses, testing opportunities, measuring results, and scaling successful initiatives.

• Proficiency in analytics, marketing dashboards, automation, and AI tools.

• Experience with CRMs, project management systems, dashboards, and documented SOPs.

• Excellent written and verbal communication skills in English.

• Over 5 years in e-commerce growth, performance marketing, or demand generation, with at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams.

• Demonstrated e-commerce growth experience, commercial acumen, and execution capability.

• A Bachelor's degree in business, marketing, finance, or a related field is preferred but not mandatory.

🏝️ Benefits

• Remote-first work environment.

• Paid time off and holidays.

• Access to learning resources and professional development opportunities.

• Complimentary Hadley Designs products.

• Regular engagement with leadership, including the CEO.

• Stability from over a decade as a family-founded, mission-driven brand.

• Culture Index assessment and case study as a part of the hiring process.

• Phone reference checks.