Head of Ecommerce Growth

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Drive and spearhead the next chapter of profitable growth for Hadley Designs, scaling from $25 million to $100 million and beyond.

• Create and enhance sustainable customer acquisition and demand generation strategies across platforms such as Amazon, Shopify, TikTok Shop, paid media, affiliates, and emerging channels.

• Collaborate with specialists in creative, paid media, ecommerce, affiliates, and analytics to ensure alignment on shared objectives.

• Manage marketing investment efficiency by utilizing contribution margin, MER, acquisition costs, and incremental revenue metrics.

• Initiate and supervise at least one significant growth experiment each month.

• Transform successful experiments into scalable and repeatable growth systems.

• Enhance demand generation through affiliates, influencers, creators, and across various channels.

• Track growth performance and pinpoint opportunities across ecommerce platforms.

• Oversee budgets, incremental revenue, marketing expenditures, and contribution profit.

• Conduct weekly growth meetings and facilitate cross-functional execution.

• Assess, select, and manage external agencies, technology vendors, and strategic growth collaborators.

• Maintain marketing dashboards, growth scorecards, documentation, SOPs, and experiment trackers.

• Leverage AI and automation for research, analysis, creative testing, reporting, and execution.

• Provide weekly scorecards, monthly investment assessments, and quarterly growth strategies.

⛳️ Requirements

• Proven track record in identifying, building, and scaling profitable growth avenues for ecommerce brands.

• Deep understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value.

• Successful history of expanding consumer ecommerce brands through various acquisition and demand generation strategies.

• Strong expertise in paid media, creative strategy, conversion optimization, affiliate marketing, influencer collaborations, and customer acquisition.

• Experience with Shopify and a strong preference for familiarity with Amazon, TikTok Shop, or other marketplaces.

• Demonstrated ability to lead specialists, coordinate teams, and drive execution without having direct authority over all contributors.

• Excellent project management abilities.

• Comfortable managing agencies, contractors, and external partnerships.

• Proficient in analytics, marketing dashboards, automation, and AI tools.

• Outstanding written and verbal communication skills in English.

• Bachelor's degree in business, marketing, finance, or a related discipline preferred but not mandatory.

• Minimum of 5 years in ecommerce growth, performance marketing, or demand generation, including at least 2 years in leadership roles related to growth initiatives, budget management, or cross-functional team coordination.

• Experience with daily use of AI, CRMs, project management systems, dashboards, and documented SOPs.

🏝️ Benefits

• Remote-first work environment.

• Paid time off and holidays.

• Access to learning resources and opportunities for professional development.

• Complimentary Hadley Designs products.

• Regular engagement with leadership, including the CEO.

• Stability derived from over a decade as a family-founded, mission-driven brand.