E-Commerce Growth Manager – Beauty & Skincare

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee performance creatives on Meta.

• Strategically devise hooks and angles.

• Collaborate with the founder team to finalize scripts.

• Test various iterations and scale successful creatives.

• Gradually take on operational leadership of the marketing team, including copywriters, video editors, and other roles.

• Establish clear workflows and ensure predictable output for the marketing team.

• Construct and optimize funnel architecture, which includes landing pages, product pages, and the checkout flow.

• Identify new growth opportunities, such as channels, angles, markets, and product bundles.

• Create actionable implementation plans for new growth strategies.

• Analyze relevant KPIs, draw clear conclusions, and guide marketing with a performance-focused mindset.

• Enhance performance creative output, conversion rates, workflows, team collaboration, and systematic testing.

⛳️ Requirements

• Minimum of 3 years of experience in performance marketing or growth within DTC / e-commerce.

• Strong practical expertise in Meta Ads and direct-response creative processes.

• Proven history of contributing to brands you have helped build or scale operationally.

• Experience supervising small teams across copy, video, and creator functions.

• Solid understanding of funnel strategy and conversion optimization.

• Experience with AI-powered workflows in creative production (essential).

• A hands-on and strategic approach is necessary.

• Nice to have: background in beauty, skincare, or wellness.

• Nice to have: experience in building brands beyond just acquisition, which includes retention and community engagement.

🏝️ Benefits

• Freelance engagement, requiring 15–20 hours per week.

• Opportunity to expand the scope of the engagement.

• Remote work available within the DACH time zone.