Digital Experience Marketing Manager

This is a fully remote position, open to applicants in Croatia.

📋 Description

• Bring the Ergomed brand to life across LinkedIn, business presentations, and brand websites.

• Transform intricate concepts and brand messaging into engaging content, copy, designs, and narratives.

• Leverage AI to enhance productivity, quality of output, and streamline workflows with necessary human oversight.

• Take ownership of channel performance across LinkedIn, brand websites, and PowerPoint presentations.

• Enhance brand visibility and engagement on LinkedIn through organic content and paid advertising campaigns.

• Develop LinkedIn posts, graphics, carousels, and short-form videos.

• Strategically plan and manage LinkedIn posting schedules.

• Set up and optimize paid campaigns while adjusting content based on engagement metrics.

• Design and refine sales decks, pitch decks, client presentations, and capability presentations.

• Create infographics, data visualization slides, diagrams, and timelines.

• Develop and maintain reusable PowerPoint templates and slide libraries.

• Conduct quality checks on high-visibility decks before delivery to clients or executives.

• Build and modify WordPress or CMS pages and content.

• Implement UX, SEO, and AIO best practices on websites.

• Enhance page structure, navigation, calls to action, readability, and visual coherence.

• Collaborate with developers, designers, and content contributors to launch and refine web pages.

• Monitor performance across LinkedIn, websites, and presentation systems.

• Analyze competitor websites and LinkedIn presence.

• Coordinate with Brand Managers, the Thought Leadership Marketer, and other Marketing Specialists.

• Provide briefings to freelancers or agencies as necessary.

• Manage content calendars, publication schedules, project trackers, and operational tools.

• Organize Marketing SharePoint and Teams folders.

• Oversee reporting for the company credit card statements.

• Aggregate content for internal presentations.

⛳️ Requirements

• Proven post-university experience in digital marketing, social media, content or communications design, or a related B2B field.

• Demonstrated ability to enhance a brand's presence on LinkedIn through both organic and paid content.

• Proficient in PowerPoint, including master slides, layouts, charts, and controlled animation usage.

• Strong foundational design skills: typography, layout, hierarchy, whitespace, and color.

• Hands-on experience with building and editing pages in WordPress or a similar CMS.

• Working knowledge of UX, SEO, and AIO principles for effective web design.

• Capability to convert complex ideas into clear, audience-friendly visuals and copy.

• Ability to plan, produce, and edit short-form videos for professional social media channels.

• Exceptional writing, editing, and attention to detail.

• Bachelor’s degree in marketing, communications, design, digital media, or a related field, or equivalent practical experience.

• Proficiency in English.

• Desirable: experience in B2B professional services, consulting, or another expertise-driven business.

• Desirable: familiarity with Adobe Creative Suite, Figma, or Canva.

• Desirable: experience with analytics tools such as GA4 and LinkedIn Analytics.

• Desirable: familiarity with SEO tools such as SEMrush and Ahrefs.

🏝️ Benefits

• Option for remote work.

• Collaborative and inclusive team atmosphere.

• Opportunities for growth and professional advancement.

• Collaborate with experts in clinical research, pharmacovigilance, and quality consulting.

• Chance to contribute to safer pharmaceutical treatments for patients.

• A diverse workplace where every voice is valued.