Donor Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of retention, upgrade, and additional-gift strategies for both recurring and one-time donors.

• Create and oversee automated lifecycle journeys, encompassing welcome, onboarding, milestone updates, lapse-prevention, and win-back initiatives.

• Strategize and implement multichannel campaigns utilizing email, SMS, paid social and search retargeting, and direct mail.

• Formulate upgrade programs and additional-gift solicitations centered around significant moments.

• Mitigate involuntary churn through failed-payment recovery, card updater tools, and outreach regarding payment methods.

• Collaborate with paid media teams and agency partners to develop retention and reactivation campaigns.

• Work with direct mail teams and vendors on audience selection, messaging, timelines, and performance analysis.

• Design and execute tests across various factors such as subject lines, ask amounts, timing, creative, and channel mix.

• Create segmentation and reporting to track cohort retention, channel performance, and revenue attribution.

• Partner with the Creative team on storytelling targeted at donors.

• Identify high-potential donors and transition them to Key Relationships Managers.

• Manage relationships with agencies and vendors, along with program budgets and timelines.

• Stay updated on trends in lifecycle marketing, recurring giving, and nonprofit fundraising.

• Report directly to the Director of Consumer and engage with Creative, Partnerships, Social, and RevOps teams.

⛳️ Requirements

• 4–6 years of experience in lifecycle, retention, CRM, or digital fundraising marketing, demonstrating a proven ability to enhance retention or donor value.

• Practical experience running programs across a minimum of three channels: email, SMS, paid media, and direct mail.

• Proficient in building automated journeys using an email or marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, HubSpot).

• Strong analytical abilities and comfort with data for audience segmentation, interpreting test results, and making informed decisions.

• Exceptional writing capabilities and a keen instinct for crafting impactful messages.

• Robust project management skills with the ability to manage multiple campaigns and deadlines effectively.

• A passion for charity: water's mission and a sincere interest in its supporters.

• Experience with recurring or subscription programs is a plus.

• Familiarity with direct mail fundraising or SMS platforms and compliance is an added advantage.

• Knowledge of Salesforce NPSP, Iterable, JIRA, SQL, Looker, or Tableau is an additional plus.

• Must be eligible to work in the United States without company sponsorship now or in the future.

🏝️ Benefits

• Unlimited PTO.

• Summer Fridays.

• 6-week paid sabbatical leave after 5 years of service.

• Annual bonus potential through The Pool.

• 401k plan with employer matching.

• Medical coverage at 85% along with contributions for Dental and Vision.

• Flexible Spending Account (FSA) and dependent daycare FSA.

• Employer-paid life insurance, short-term disability (STD), and long-term disability (LTD).

• 16-week paid maternity and paternity leave for new parents.

• Stipends for home office setup, professional development, and a You-do-You perk.

• TSA Pre-check reimbursement.

• Flexible working hours.

• 2-4 annual travel requirements designed to enhance team alignment, connection, and in-person collaboration.