Director, Web Marketing – Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert stakeholder requests into effective web experiences that align with strategic KPIs.

• Outline the scope and requirements while coordinating implementation with the web development team.

• Assist Covenant House’s network of sites through web updates, best practices, and technical troubleshooting.

• Perform quality assurance to confirm campaign designs, copy, brand standards, and technical specifications.

• Contribute to and support the organization’s website strategy.

• Design, oversee, and support web marketing initiatives.

• Establish campaign objectives, target audiences, user journeys, success metrics, and measurement strategies.

• Collaborate with the Digital team to ensure alignment of cross-channel campaigns.

• Create and refine campaign content for landing pages, banners, promotional elements, and other web experiences.

• Work with Brand and SEO teams to ensure brand compliance, digital best practices, visibility, and performance.

• Monitor and evaluate campaign performance.

• Compile insights and identify opportunities for enhancing results, user experience, and production standards.

• Produce performance summaries and post-campaign evaluations.

• Manage incoming stakeholder requests and prioritize delivery schedules.

• Coordinate stakeholders, content, creative assets, requirements, and development work to ensure initiatives are production-ready and on schedule.

⛳️ Requirements

• Over 5 years of experience in web marketing, website management, web operations, or a closely related field.

• Strong skills in project management and requirements gathering.

• Capability to transform ambiguous requests into clear, actionable briefs and project plans.

• Proven experience in delivering high-performing web experiences in a dynamic environment.

• Demonstrated success in launching web campaigns that contribute to engagement, list growth, and revenue objectives.

• Solid understanding of web best practices, UI/UX, and accessibility standards.

• Proficiency in GA4, GTM, and UTM strategies.

• Ability to create reports and dashboards and interpret user behavior data.

• Experience in contributing to and executing web strategy and implementing roadmaps.

• Familiarity with CMS platforms such as Drupal, WordPress, Wix, Shopify, or SquareSpace is preferred.

• Basic knowledge of HTML, CSS, and JavaScript is a plus.

• Experience with design software like Figma, Adobe, or similar tools is preferred.

• Familiarity with Hotjar is preferred.

• Knowledge of CRM and fundraising platforms is preferred.

• Excellent communication and teamwork skills.

• Willingness to travel once a year to New York City in October.

🏝️ Benefits

• 100% remote work, aside from the annual in-person traditions.

• Annual in-person traditions held in New York City.

• Opportunities for staff development and growth.

• Reasonable accommodations available, including ASL interpretation or alternative interview formats.