Director, Transition Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing efforts associated with the transition of patients from a conventional practice model to an MDVIP affiliation.

• Control the value-proposition narrative and creative aspects while employing performance-marketing strategies to test, evaluate, and expand effective messaging.

• Guide patients from their initial in-person interaction with the physician through all subsequent follow-up communications.

• Define the channel strategy, frequency, and content for transition-related communications.

• Identify pain points in the patient transition process through feedback from both patients and physicians.

• Convert pain points into problem statements and lead marketing teams towards viable solutions.

• Evaluate transition marketing materials and implement improvements to enhance patient engagement rates.

• Recognize underperforming patient cohorts and modify materials and physician messaging to boost conversion rates.

• Strengthen messaging across email, direct mail, text, and face-to-face interactions.

• Collaborate with affiliated physicians and practice staff to test messaging and ensure it remains authentic.

• Establish and report on transition channel performance metrics, such as enrollment rates, engagement by channel, and time-to-convert, to senior leadership.

• Stay updated on consumer marketing trends in healthcare and membership models to keep the transition playbook relevant.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Minimum of twelve (12) years of professional experience, including at least seven (7) years in marketing or other customer-facing roles.

• Capability to develop and manage a prioritized pipeline of strategic opportunities using data and insights from frontline input.

• A Master's degree in Marketing, Healthcare Administration, or an MBA is preferred.

• Experience in membership or subscription-based business models is preferred.

• Background in marketing to physicians or within private practice environments is preferred.

• Familiarity with physician and patient challenges related to transitioning from a traditional to a membership-based practice model is preferred.

• Experience with marketing analytics or attribution tools is preferred.

• Proven ability to identify and act on opportunities with minimal supervision in ambiguous or rapidly changing environments is preferred.

• Understanding of healthcare compliance issues, including HIPAA and TCPA, is preferred.

🏝️ Benefits

• Competitive base salary complemented by performance-based incentives.

• Health, dental, and vision insurance.

• Retirement plans / 401(k) retirement program.

• Professional development and ongoing training opportunities.

• Leadership development programs.

• Flexible Spending Account.

• Health Savings Account.

• Dependent Care Flexible Spending Account.

• Basic and Supplemental Life Insurance.

• Accidental Death and Dismemberment coverage.

• Disability Income Protection Plan.

• Employee Assistance Program.

• Vacation.

• Paid holidays.

• Personal time.

• Paid sick leave and family and medical leave as mandated by law.

• Remote work arrangement.