Director, Strategic Events – Experiences

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the annual events strategy that aligns with the company's marketing and revenue objectives.

• Oversee the events portfolio, including budget management, investment decisions, and trade-offs.

• Direct the strategy and execution for Tidal, focusing on audience engagement, content creation, speaker selection, programming, attendee experience, and commercial targets.

• Lead the Revenue Kickoff, President’s Club, and other notable company events.

• Create scalable executive and regional account-based events in collaboration with sales and customer success teams.

• Establish measurement models for pipeline development, account engagement, opportunity progression, executive relationships, customer growth, and brand visibility.

• Collaborate with sales, BDR, marketing operations, and revenue operations throughout the GTM process.

• Manage reporting schedules, dashboards, leadership updates, and event ROI assessments.

• Leverage AI for audience selection, research, outreach, personalization, planning, analysis, feedback synthesis, and event operations.

• Develop repeatable workflows that minimize manual effort.

• Supervise and mentor two event marketers.

• Oversee relationships with agencies, venues, production partners, sponsors, and vendors.

• Determine which tasks should remain in-house versus those that will be outsourced.

• Achieve pipeline and revenue targets, enhance priority-account engagement, ensure attendee satisfaction, adhere to budget constraints, and guarantee timely follow-up.

⛳️ Requirements

• Over 10 years of experience in B2B events, experiential marketing, or field marketing, with a proven track record of managing a complex events portfolio.

• At least 3 years of experience in people management and building independent teams.

• Demonstrated experience in leading large-scale B2B events from start to finish, including owned conferences, customer summits, major sponsorships, executive experiences, and internal revenue events.

• Strong commercial insight into how events drive pipeline, account transitions, customer growth, and brand awareness.

• Experience collaborating with sales, customer success, revenue operations, and marketing on shared GTM objectives.

• Ability to evaluate competing opportunities, make informed investment decisions, and articulate the reasoning behind them.

• High standards for programming, content quality, production values, creativity, and attendee experience.

• Proven track record of managing significant budgets and working effectively with agencies, venues, sponsors, vendors, and production partners.

• Experience in generating and presenting data-driven executive reports on program performance and ROI.

• Practical experience with AI, automation, and cutting-edge technology.

• Proficiency in Salesforce and marketing automation platforms.

• Excellent communication skills and a strong executive presence.

• Ability to make decisions based on imperfect information.

• Willingness to travel and adapt work hours around major events.

🏝️ Benefits

• Health, dental, and vision insurance starting on the first day of employment.

• One Medical accounts available.

• HSA and FSA plans, with Spring contributing up to $1,000 to HSAs based on plan type.

• Employer-sponsored 401(k) match of up to 2%.

• Annual allowance for no-cost visits to Spring Health therapists, coaches, and medication management providers for employees and their dependents.

• Competitive paid time off policy, which includes vacation, sick leave, and company holidays.

• Parental leave policy after 6 months: 18 weeks for birthing parents and 16 weeks for non-birthing parents.

• Access to Noom for wellness support.

• Carrot fertility care assistance with up to $4,000 reimbursement for related expenses.

• Subscription to Wellhub for fitness, mindfulness, nutrition, and sleep resources.

• BrightHorizons-sponsored childcare, backup care, and elder care services.

• Up to $1,000 annual reimbursement for professional development expenses.

• $200 per year in donation matching for charitable contributions.