Director – Sr. Marketing Director

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Oversee the formulation and implementation of the long-term strategic marketing plan for the Cortiva portfolio in reconstructive surgery.

• Create market growth strategies that enhance product adoption, define approved product positioning, and maximize long-term portfolio value.

• Direct the marketing aspects of the annual operating plan as well as the 5-year long-range plan.

• Gain insights into reconstructive surgery markets, surgeon workflows, competitive landscape, reimbursement trends, and emerging technologies.

• Execute Voice of Customer initiatives with plastic and reconstructive surgeons and other key stakeholders.

• Spearhead market segmentation, prioritize customer segments, and conduct competitive intelligence analysis.

• Keep track of market trends, competitive products, marketing campaigns, and new technologies.

• Manage upstream product strategy across the entire Cortiva portfolio.

• Establish product positioning, customer value propositions, pricing strategies, and commercialization plans.

• Create business cases for portfolio expansion and the development of future products.

• Convert surgeon insights into product requirements and innovation priorities.

• Lead cross-functional product planning from initial concept to commercialization.

• Prioritize innovation investments based on customer needs, clinical requirements, commercial opportunities, and strategic alignment.

• Collaborate with Clinical Affairs on evidence-generation priorities and commercialization strategies.

• Identify customer inquiries, evidence gaps, and potential research or educational demands.

• Build and maintain relationships with prominent plastic and reconstructive surgeons.

• Support advisory boards, scientific exchanges, educational programs, and engagements with healthcare professionals.

• Represent customer and market insights across the commercial organization.

• Travel is required 40% of the time.

⛳️ Requirements

• 5-10 years of progressive marketing leadership experience in medical devices, biologics, regenerative medicine, or surgical technologies.

• At least 5 years of upstream strategic marketing experience along with people management skills.

• Capability to operate efficiently in highly regulated and scientifically intricate markets.

• Experience in navigating promotional, educational, and scientific exchange activities, as well as the boundaries among Commercial, Clinical Affairs, Regulatory Affairs, and Compliance.

• Extensive experience working with Plastic & Reconstructive Surgery customers.

• Proven track record in commercializing biologics, regenerative medicine, soft tissue reconstruction, or implantable surgical technologies.

• Experience collaborating with R&D, Clinical Affairs, Regulatory Affairs, Compliance, Sales, and other cross-functional teams.

• Experience leading cross-functional teams in a regulated medical device or biologics environment.

• Experience with human tissue allografts, extracellular matrix products, acellular tissue technologies, or other biologic products is highly preferred.

• Preferred industry experience includes plastic and reconstructive surgery, biologic implants, human tissue allografts, regenerative medicine, soft tissue reconstruction, implantable surgical technologies, wound reconstruction, tissue engineering, extracellular matrix technologies, or surgical biologics.

🏝️ Benefits

• Potential annual bonus of $40k for Director level positions.

• Potential annual bonus of $50k for Sr. Director level positions.

• Remote work options available.

• Commitment to an inclusive workplace and diversity, equity, and inclusion initiatives.

• Opportunities for continuous learning and professional development.

• Recognized as a Great Place to Work® Certified in 2026.