Director, SMB Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of OpenLoop's SMB sales portfolio, focusing on multi-location operators and emerging creator-led brands.

• Develop the outbound sales strategy, encompassing targeting, messaging, sequencing, and comprehensive multi-stakeholder account plans.

• Lead, mentor, and advance the sales team, with the authority to determine team composition and headcount as supported by the pipeline.

• Establish a consistent qualification standard that distinguishes SMB from single-location inbound leads and mid-market opportunities.

• Manage the speed of initial contact for inbound leads directed to this segment.

• Collaborate with Marketing on Account-Based Marketing (ABM), events, and gifting initiatives.

• Oversee routing boundaries in coordination with Inside Sales, mid-market, and enterprise teams.

• Define the handoff procedure to onboarding and activation processes.

• Be responsible for the revenue generated within the first twelve months from closed accounts.

• Propel the Launchpad attach process to ensure partners go live and begin generating patients.

• Create and maintain a segment scorecard, reporting any limitations in targeting, pipeline volume, or sales representative performance.

• Perform additional duties as assigned.

⛳️ Requirements

• A minimum of 7 years in sales experience.

• At least 3 years of experience leading a sales team, including a group responsible for generating its own pipeline.

• Proven experience in establishing an outbound sales motion from the ground up, including targeting, messaging, sequencing, and account planning.

• Established credibility with SMB owner-operators and founders.

• Experience in selling to multi-stakeholder organizations.

• Proficiency in working with creator-, influencer-led, and product-led growth (PLG) businesses.

• Experience in taking over an existing team, evaluating its performance, and implementing necessary changes.

• Strong understanding of pipeline metrics.

• Capability to operate effectively with incomplete data.

• Eligibility to work in the United States.

• Ability to indicate whether visa sponsorship is required now or in the future.

🏝️ Benefits

• Medical, Dental, and Vision insurance plans.

• Flexible Spending and Health Savings Accounts.

• Flexible Paid Time Off (PTO).

• 401(k) plan with Company Match.

• Life Insurance coverage.

• Pet insurance options.

• A flat organizational structure.

• A culture that emphasizes autonomy, competence, and a sense of belonging.