Director, SAP BU Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Serve as the primary marketing leader responsible for transforming SAP strategy into pipeline, brand, and growth.

• Manage the annual and quarterly SAP marketing plan, ensuring alignment of expenditures with Business Unit revenue and pipeline objectives.

• Establish and uphold SAP narrative, messaging hierarchy, positioning, persona/buyer maps, competitive intelligence, and battlecards.

• Convert SAP offerings into buyer-centric outcomes and craft compelling stories from client results.

• Create multi-touch campaigns, including Account-Based Marketing (ABM) and whitespace expansion initiatives.

• Own the targets for marketing-sourced and marketing-influenced pipeline.

• Collaborate with the commercial leader on improving funnel velocity and addressing performance bottlenecks.

• Conduct weekly pipeline-generation meetings with sellers and Business Development Representatives (BDRs) and hold monthly SAP marketing operating reviews.

• Initiate nurture, paid, ABM, webinar, and field programs utilizing HubSpot and Salesforce.

• Develop sales collateral and equip sellers with talk tracks, ghost notes, and follow-up sequences.

• Formulate event strategy and represent Argano at significant SAP ecosystem events.

• Create market-ready SAP solution assets and spearhead solution go-to-market launches.

• Coordinate sales enablement, field activation, analyst and publisher briefings, and demand kick-offs.

• Relay market signals back into Value Creation to refine the offering portfolio.

• Oversee the SAP publisher marketing plan and implement SAP-funded campaigns, Marketing Development Fund (MDF) programs, and joint go-to-market efforts.

• Monitor SAP-sourced and SAP-influenced pipeline as a separate funnel.

• Propel organic growth through SEO content, thought leadership, executive visibility, customer stories, community engagement, and public relations.

• Develop content centered on SAP ERP modernization, RISE with SAP, supply chain planning, data, and AI.

• Uphold Argano brand standards while delivering a distinct SAP perspective.

⛳️ Requirements

• Proven experience in marketing leadership roles, particularly within technology or software industries.

• Strong understanding of pipeline management and marketing strategies.

• Excellent communication skills, both written and verbal, with a talent for storytelling.

• Demonstrated ability to design and execute multi-channel marketing campaigns.

• Familiarity with marketing automation tools such as HubSpot and Salesforce.

• Experience in working with cross-functional teams and managing stakeholders.

• Analytical mindset with the ability to interpret data and derive insights.

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive benefits package including health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work culture.

• Access to cutting-edge tools and resources to enhance productivity.