Director, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of revenue metrics throughout the customer lifecycle, encompassing acquisition to retention.

• Collaborate with marketing, sales, and customer success teams.

• Lead cross-functional analytics that support customer acquisition, conversion, and retention efforts.

• Manage marketing analytics, insights into the sales funnel, and metrics related to customer lifetime value.

• Monitor Customer Acquisition Cost (CAC) and Lifetime Value (LTV) by channel.

• Evaluate the quality of marketing channels, return on investment (ROI), sales funnel conversion challenges, retention factors, and churn trends.

• Oversee marketing analytics, reporting on the sales funnel, and dashboards focused on customer retention.

• Administer the marketing technology stack and its integrations, including Braze, Salesforce, and tracking tools.

• Establish consistent revenue metrics across various functions.

• Develop executive-level reports for swift and confident decision-making.

• Identify over five analytics-driven initiatives aimed at enhancing unit economics.

• Calculate payback periods and ROI across different channels.

• Suggest data-informed strategies for pricing, positioning, and retention.

• Recruit and mentor 3 to 5 analytics professionals.

• Create pathways for career development and implement best practices.

• Align analytics efforts across revenue-generating functions.

⛳️ Requirements

• 7 to 10+ years of experience in analytics.

• Demonstrated expertise in marketing analytics and revenue metrics, including CAC, LTV, and retention.

• Proficiency in SQL and data visualization tools such as Tableau, Looker, or PowerBI.

• Extensive understanding of marketing funnels, attribution, and channel analytics.

• Knowledge of SaaS metrics, including CAC, LTV, cohort retention, churn rates, and payback periods.

• Practical experience with Braze, Salesforce, and Google Tag Manager.

• Familiarity with sales funnel and CRM analytics.

• Capability to analyze complex customer journeys across various channels and touchpoints.

• Proven track record of collaborating with non-technical stakeholders to drive adoption.

• Leadership experience in managing analytics teams.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional growth and development.

• Flexible work arrangements and a supportive team environment.