Director, Revenue Marketing

This is a fully remote position, open to applicants in Kansas, +2 more states.

📋 Description

• Develop and take ownership of a comprehensive revenue marketing strategy that aligns with the company's revenue objectives.

• Design and implement a qualified marketing funnel that is in sync with Sales targets and revenue outcomes.

• Execute integrated, multi-channel campaigns aimed at generating measurable pipeline and revenue impact.

• Collaborate with Sales leadership on pipeline objectives, account strategies, and revenue achievement.

• Support acquisition, retention, and growth throughout the customer lifecycle.

• Create customer marketing initiatives, including case studies, advisory programs, and client communications.

• Lead agency strategy and manage relationships with external partners.

• Oversee and manage the revenue marketing budget, tracking performance against budgetary and revenue targets.

• Direct integrated campaigns across digital, traditional, events, partnerships, and emerging channels.

• Manage thought leadership initiatives, trade shows, webinars, and lead-generation programs.

• Evaluate campaign performance and enhance conversion rates, cost efficiency, and ROI.

• Spearhead brand and content strategy across the website, social media, and digital platforms.

• Supervise prospect-facing content, sales enablement materials, and thought leadership resources.

• Oversee product marketing, including positioning, messaging, and go-to-market strategies.

• Analyze market trends, customer insights, and the competitive landscape.

• Utilize marketing technology, automation, and AI to enhance targeting, personalization, and operational efficiency.

• Manage marketing performance reporting, encompassing pipeline, conversion, and revenue attribution metrics.

• Lead and nurture a high-performing revenue marketing team.

• Collaborate with Sales, Client Success, Product, and executive leadership to ensure alignment and excellence in execution.

⛳️ Requirements

• Bachelor’s degree or equivalent experience.

• Typically requires 12+ years of marketing experience.

• Strong emphasis on B2B SaaS, demand generation, and revenue marketing.

• Minimum of 4 years of management experience.

• Proven track record in leading teams focused on pipeline generation and revenue impact.

• Demonstrated experience in the healthcare sector.

• Experience working collaboratively with Sales, Product, and executive leadership in a high-growth setting.

• Proficient in Salesforce and Marketing Automation / CRM platforms.

• Expertise in integrated marketing, demand generation, and funnel optimization.

• Strong analytical abilities with a focus on ROI, conversion metrics, and pipeline performance.

• Capable of communicating, presenting, and influencing effectively at all levels of the organization.

🏝️ Benefits

• Competitive compensation package as part of McKesson’s Total Rewards.

• Annual bonus opportunities may be available.

• Long-term incentive opportunities may also be offered.

• Commitment to equal employment opportunities.

• Reasonable accommodations provided for applicants with disabilities.