Director, Revenue Marketing

This is a fully remote position, open to applicants in Kansas, +2 more states.

📋 Description

• Formulate and take ownership of a comprehensive revenue marketing strategy that aligns with the company's revenue objectives.

• Design and implement a qualified marketing funnel that corresponds with Sales targets and revenue results.

• Execute integrated, multi-channel campaigns that produce measurable pipeline and revenue effects.

• Collaborate with Sales leadership on pipeline goals, account strategies, and revenue achievement.

• Facilitate acquisition, retention, and expansion throughout the entire customer lifecycle.

• Create client engagement, retention, and upsell initiatives in collaboration with Client Success and Commercial teams.

• Develop customer marketing programs such as case studies, advisory initiatives, and client communications.

• Lead the agency strategy and manage relationships with external partners.

• Oversee the revenue marketing budget and monitor performance against budget and revenue objectives.

• Direct campaigns across digital, traditional, events, partnerships, and emerging platforms.

• Supervise thought leadership, trade shows, webinars, and lead generation activities.

• Evaluate campaign performance and enhance conversion rates, cost efficiency, and ROI.

• Set performance metrics and reporting linked to pipeline contributions and revenue effects.

• Spearhead brand and content strategy across all channels and interactions.

• Manage owned channels including the website, social media, and digital platforms.

• Oversee prospect-facing content, sales enablement resources, and thought leadership materials.

• Direct product marketing strategy, positioning, messaging, and go-to-market plans.

• Examine market trends, customer insights, and competitive dynamics.

• Utilize marketing technology, automation, and AI to enhance targeting, personalization, and operational efficiency.

• Manage marketing performance reporting, which includes pipeline, conversion, and revenue attribution metrics.

• Lead and cultivate a high-performing revenue marketing team.

• Collaborate with Sales, Client Success, Product, and leadership teams for alignment and execution.

⛳️ Requirements

• A degree or equivalent experience is required.

• At least 12 years of marketing experience.

• Strong emphasis on B2B SaaS, demand generation, and revenue marketing.

• A minimum of 4 years in a management role.

• Proven experience leading teams focused on pipeline generation and revenue impact.

• Demonstrated experience in the healthcare sector.

• Experience collaborating cross-functionally with Sales, Product, and executive leadership in a high-growth setting.

• Familiarity with Salesforce and Marketing Automation / CRM platforms.

• A strategic mindset with the capability to convert business objectives into measurable results.

• Extensive knowledge in integrated marketing, demand generation, and funnel optimization.

• Strong analytical abilities focused on ROI, conversion metrics, and pipeline performance.

• Problem-solving aptitude, sound judgment, and a sense of urgency.

• Ability to communicate, present, and influence effectively at all organizational levels.

• Openness to suggest innovative methods for scaling and growing the business.

🏝️ Benefits

• Competitive compensation package as part of McKesson’s Total Rewards.

• Annual bonus or long-term incentive opportunities may be available.

• Benefits information is provided through McKesson’s benefits program.

• Equal employment opportunities are offered.

• Reasonable accommodations for applicants with disabilities are available.