Director, Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the programmatic strategy, execution, and optimization for medium to large client accounts.

• Directly manage campaigns in The Trade Desk across a portfolio of 6–8 clients.

• Handle client-facing communication, strategic recommendations, performance storytelling, testing roadmaps, and problem-solving.

• Assist with new business initiatives and audits for existing clients, along with participation in RFPs.

• Transform growth objectives into programmatic strategies utilizing DSPs such as The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, and AI Digital.

• Drive decisions related to media buying, including campaign structure, audience segmentation, bidding strategies, measurement, and budget allocation.

• Implement advanced targeting, dynamic creative strategies, and leverage emerging platform capabilities.

• Utilize AI tools and automation to enhance campaign efficiency and scalability.

• Collaborate with analytics, creative, and account management teams.

• Provide mentorship to Managers, Senior Analysts, and Analysts.

• Supervise campaign quality assurance, troubleshoot platform issues, and ensure proper implementation.

• Guide the development of attribution modeling, testing frameworks, and performance analysis.

• Ensure compliance with brand safety, viewability, and ad verification standards.

• Assist in onboarding new clients through audits, recommendations, and transition planning.

• Contribute to the creation of playbooks, best practices, training materials, and process enhancements.

• Enhance workflows, reporting standards, and operational efficiency.

• Keep updated on industry trends and programmatic best practices.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field is preferred.

• Over 5 years of experience managing hands-on programmatic media, digital marketing, or performance marketing, ideally within an agency setting.

• Significant hands-on experience in managing and scaling campaigns across major DSPs, including The Trade Desk, DV360, and Amazon DSP.

• Demonstrated ability to independently manage larger or more complex client relationships with minimal oversight.

• Extensive understanding of programmatic metrics, audience strategies, optimization techniques, and attribution modeling.

• Experience with DMPs, CDPs, and ad verification tools is preferred.

• Strong analytical capabilities, including the interpretation of performance data, structuring tests, and delivering actionable insights.

• Excellent verbal and written communication skills.

• Strong comprehension of how creative elements affect programmatic performance.

• Highly collaborative, proactive, and solutions-focused, with keen attention to detail and follow-through.

• An entrepreneurial mindset with a passion for innovation and continuous learning.

• Must be legally authorized to work in the United States of America.

• No sponsorship for employment visa status will be provided.

🏝️ Benefits

• 100% coverage for Medical, Dental, Vision, STD, LTD, and Life insurance.

• 401K plan with company matching contributions.

• Generous paid time off (PTO) and holidays.

• A day off during your birthday week.

• Opportunities for accelerated career growth and leadership development.

• Direct mentorship and collaboration with senior leaders across various departments.