Director, Product Strategy – Operations, Product Adoption

This is a fully remote position, open to applicants in India.

📋 Description

• Define and lead the strategy for product adoption at HighLevel, focusing on key products, features, and customer segments.

• Identify obstacles that hinder customers from discovering, activating, and consistently utilizing high-value capabilities.

• Create frameworks to assess adoption throughout the customer lifecycle.

• Prioritize opportunities for adoption based on customer impact, business value, and strategic significance.

• Establish metrics and success criteria for strategic product initiatives related to adoption.

• Analyze customer journeys, funnels, cohorts, feature usage, and behavioral trends.

• Collaborate with Data and Product teams to comprehend time-to-value, activation, feature penetration, engagement, retention, and churn.

• Segment adoption metrics by customer type, cohort, geography, product, and use case.

• Provide executive-level insights into product adoption performance and potential risks.

• Convert adoption insights into actionable product recommendations and influence product roadmaps accordingly.

• Develop business cases for significant adoption initiatives and aid in prioritizing investments.

• Work in partnership with Product, Design, Engineering, Data, Marketing, Customer Success, Support, and Revenue teams.

• Lead cross-functional projects aimed at boosting the adoption of strategic product capabilities.

• Establish ownership, operational rhythms, metrics, and accountability for adoption initiatives.

• Define how new product features will achieve substantial customer adoption.

• Generate customer and market insights by merging quantitative product data with qualitative feedback.

• Create feedback loops for Product and benchmark adoption against relevant SaaS and technology platforms.

⛳️ Requirements

• 12+ years of experience in Product Strategy, Growth, Product Management, Product Operations, Strategy & Operations, or related fields.

• Significant leadership experience.

• Extensive experience in driving product adoption, activation, engagement, retention, or product-led growth in a technology/SaaS environment.

• Proven ability to leverage product and customer data to pinpoint issues and make strategic decisions.

• Strong grasp of funnels, cohorts, segmentation, experimentation, retention, and customer lifecycle metrics.

• A history of influencing Product roadmaps and senior stakeholders without relying solely on direct authority.

• Comfort in navigating between executive-level strategy and hands-on problem-solving.

• Experience leading complex, cross-functional initiatives that yield measurable business outcomes.

• Excellent communication and storytelling abilities, especially in translating complex data into clear recommendations.

• Experience with B2B SaaS, SMB products, platform businesses, or multi-product ecosystems is highly desirable.

🏝️ Benefits

• Remote-first work environment.

• Equal Opportunity Employer.

• Global, remote-first organization.

• Employee-focused culture.

• Opportunity to work on systems that support millions of businesses worldwide.