Director, Product Marketing – Retention Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and take ownership of the 6–12-month strategic vision for the retention strategy department, ensuring alignment with the company's objectives and revenue targets.

• Oversee comprehensive retention strategies across various product lines.

• Assess emerging business requirements and market trends, converting insights into actionable marketing initiatives.

• Create and manage a test-and-learn framework for retention offer strategies.

• Perform advanced cohort analyses and develop tailored strategies for different customer segments.

• Manage retention initiatives from the ideation stage and business case development through financial approvals, operational execution, and post-launch performance evaluations.

• Develop and maintain forecasting models for retention initiatives and churn reduction objectives.

• Leverage omnichannel retention expertise across chat, digital/self-service, and live-agent channels.

• Collaborate with the Care organization and engage in call reviews.

• Lead, mentor, and directly oversee a team of retention professionals.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, or a related field is preferred; an MBA is advantageous.

• 5–7 years of progressive experience in retention strategy, showcasing leadership responsibilities.

• A proven history of leading go-to-market retention strategies that yield measurable business results.

• A comprehensive understanding of current business trends, competitive dynamics, and marketing methodologies.

• Strong expertise in campaign performance analytics and marketing measurement frameworks.

• Demonstrated capability to address complex, ambiguous challenges with innovative and strategic solutions.

• Experience in managing budgets and making financially sound investment choices.

• Previous experience in building, mentoring, and developing marketing talent.

• Exceptional executive communication and cross-functional influencing abilities.

• A background check may be necessary due to regular access to DIRECTV and DIRECTV customer’s proprietary data.

• Qualified candidates with arrest and conviction records will be considered in accordance with local ordinances and state law.

🏝️ Benefits

• Competitive market compensation.

• Base salary influenced by work location and other factors, including job-related skills, experience, and relevant education or training.

• Bonus and benefits are included in the total compensation package (specific amounts not disclosed).