Director, Product Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of Procurify's positioning strategy and its unique differentiation within the procurement sector.

• Develop and uphold the company's narrative and messaging framework.

• Manage the narrative surrounding AI and agentic procurement.

• Oversee market segmentation and conduct customer research, including win/loss analysis.

• Evaluate product, customer, funnel, and market data to provide strategic insights.

• Develop analyst relations strategies and represent Procurify through briefings, press engagements, and webinars.

• Establish execution standards, quality benchmarks, and operational rhythms for Product Marketing.

• Direct the portfolio launch strategy and communications aimed at customers.

• Report on and analyze the contribution of Product Marketing to pipeline creation, customer adoption, and retention rates.

• Create an AI-driven Product Marketing practice featuring shared tools and consistent workflows.

• Influence the product roadmap, pricing strategies, packaging decisions, and launch sequencing.

• Manage enablement deliverables, including positioning documents, battlecards, playbooks, demo narratives, and objection-handling guides.

• Provide training for Sales and Customer Success teams on messaging, use cases, and differentiation.

• Establish standards for competitive intelligence.

• Mentor and develop two Product Marketing Managers.

• Oversee the team's organizational structure, culture, operations, quarterly planning, and portfolio coverage.

⛳️ Requirements

• A minimum of 10 years in B2B SaaS marketing.

• Extensive experience in Product Marketing leadership along with direct people management.

• Proven track record in shaping company-level positioning and messaging for a multi-product or complex SaaS platform.

• Experience leading go-to-market strategies across a product portfolio, including segmentation, launch strategy, sales enablement, customer communications, and market adoption efforts.

• Ability to translate insights from customer, competitive, win/loss, and market data into decisions regarding positioning, roadmap, pricing, packaging, and business investments.

• Strong credibility with senior executives, Sales, Product teams, Customer Success, clients, and industry analysts.

• Experience in building and mentoring a high-performing Product Marketing team.

• Commercial mindset with the capability to evaluate Product Marketing performance against pipeline metrics, adoption rates, retention, and competitive standing.

• Practical fluency in AI, including adapting team workflows and developing repeatable AI-driven processes.

• Outstanding writing and storytelling competencies.

• An updated LinkedIn profile that should be refreshed upon joining.

• Must reside in Canada; this position is remote but limited to candidates within Canada only.

🏝️ Benefits

• Flexible working hours.

• Remote-first organization; work from anywhere within Canada.

• Flexible time off policies.

• Comprehensive health, vision, and dental benefits.

• Employee Assistance Program (EAP).

• Health and wellness spending account.

• Educational lunch and learn opportunities.

• Competitive stock program and stock options.

• Generous Continuous Improvement Program (CIP).