Director, Product Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Propel commercial expansion by transforming Miratech’s offerings into solutions that resonate with the market.

• Design clear solution architectures, including portfolios, bundles, and specific use cases.

• Establish standardized naming conventions, packaging, and pricing strategies for offerings.

• Take ownership of comprehensive go-to-market strategies for both new and existing solutions.

• Identify target segments, personas, and use cases to enhance positioning clarity.

• Develop distinct value propositions and convert technical services into tangible business outcomes.

• Create sales enablement resources such as presentations, battlecards, and case studies.

• Educate sales teams on offerings and messaging.

• Leverage market intelligence to guide offering development and lifecycle management.

• Support scalable go-to-market frameworks and measurable revenue contributions.

• Carry out additional responsibilities aligned with the role's objectives.

⛳️ Requirements

• Over 10 years of experience in Product Marketing within technology-oriented sectors like IT services, SaaS, cloud, customer experience, AI, or digital transformation.

• Demonstrated experience in developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for intricate B2B technology solutions.

• Strong capability to convert technical functionalities into clear commercial narratives, sales resources, and market-facing propositions.

• Robust background in market and competitive intelligence.

• Ability to pinpoint differentiation opportunities and facilitate strategic decision-making.

• Experience collaborating with Sales, Delivery, Product, Alliances, and Executive teams to drive revenue growth and effective market execution.

• Strong analytical skills, including experience utilizing commercial, pipeline, and performance data to assess marketing effectiveness and enhance go-to-market strategies.

• Exceptional English communication skills.

• Ability to craft executive-level content, influence stakeholders, and communicate complex ideas clearly.

• A graduate degree in Marketing, Business, or a related discipline.

🏝️ Benefits

• Health insurance.

• Language courses.

• Relocation program.

• Opportunities for professional development.

• Certification programs.

• Mentorship and talent investment initiatives.

• Internal mobility opportunities.

• Internship opportunities.

• Collaboration on significant projects for leading global clients.

• An inclusive and supportive work environment with open lines of communication.

• Regular team-building social events.

• Commitment to sustainable business practices focusing on IT education, community empowerment, equitable operating practices, environmental sustainability, and gender equality.