Director, Product Marketing

This is a fully remote position, open to applicants in United States, +3 more locations.

📋 Description

• Oversee the Product Marketing function at Loftware

• Establish strategies that enhance product adoption, stimulate market expansion, and ensure competitive edge

• Manage product positioning, messaging, pricing, packaging, launch strategies, and sales support

• Collaborate with Product, Sales, Customer Success, and Marketing teams

• Report directly to the Chief Product Officer

• Lead a high-achieving product marketing team

• Shape company strategy by leveraging customer, market, and competitive insights

• Create content for Marketing and Sales product promotions

• Deliver sales enablement materials such as value propositions, marketing assets, use cases, customer case studies, battle cards, presentations, and demos

• Plan, design, and execute product launches

• Evaluate competitor products and offers to enhance sales training, positioning, messaging, and product development

• Act as the authority on target markets, buyers, and purchasing processes

• Assess market trends and perform competitive pricing analysis

• Align pricing strategies with business objectives and customer expectations

• Build, mentor, and lead a high-performing product marketing team

• Encourage collaboration, innovation, and accountability within the team

• Offer guidance and professional growth opportunities to team members

⛳️ Requirements

• Over 10 years of experience in Product Marketing, Product Management, or Go-to-Market roles, specifically with enterprise SaaS solutions

• Proven track record of leading strategic product marketing initiatives

• Demonstrable experience in people leadership, including building, leading, and nurturing high-performing teams

• Ability to influence stakeholders across global teams

• Experience overseeing a critical business function and contributing to departmental or company-wide strategies

• Successful history of creating and implementing product marketing strategies that enhance market visibility, customer engagement, revenue growth, and competitive positioning

• Experience in leading pricing, packaging, positioning, product launches, and sales enablement initiatives for complex software portfolios

• Strong strategic thinking and commercial insight

• Capability to utilize market, customer, competitive, and industry insights to shape business and product strategies

• Excellent communication and presentation skills

• Ability to convert intricate technical features into compelling customer value propositions

• Proficiency in influencing executive, technical, and commercial audiences

• Skill in balancing strategic leadership with operational execution, prioritizing tasks, allocating resources, and achieving measurable business results

• Must be able to work in a location that does not provide visa sponsorship

🏝️ Benefits

• Extensive training programs for all employees

• Opportunities for employee and professional growth

• A workplace that values inclusivity, diversity, and a sense of belonging

• Commitment to equal opportunity employment

• A collaborative global team environment

• Visa sponsorship is not available