Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the strategy for Keyfactor’s primary solutions by identifying key buyers, use cases, market needs, growth prospects, and success metrics.

• Collaborate with Product leadership throughout the product development cycle, leveraging customer insights, market data, and commercial knowledge to impact roadmap priorities and investment choices.

• Maintain a thorough understanding of the competitive environment, market dynamics, and pertinent technological and regulatory trends, translating these into effective positioning, messaging, and go-to-market strategies.

• Create unique positioning and messaging that makes intricate technical capabilities accessible to enterprise buyers and connects various products to the Keyfactor Trust Control Plane.

• Direct the go-to-market strategy for new products, features, and offerings, which includes validation, pricing and packaging feedback, launch planning, field preparedness, adoption, and post-launch enhancement.

• Enhance field preparedness by equipping Sales and partners to engage in outcome-based discussions, differentiate Keyfactor, and manage intricate enterprise purchasing processes.

• Track pipeline, adoption, win rates, launch effectiveness, and competitive results, utilizing these insights to pinpoint challenges, suggest actions, and boost performance.

• Build and nurture a high-performing product marketing team with a strong focus on customer orientation, market knowledge, product collaboration, commercial insight, and accountability.

• Report directly to the Vice President of Product & Customer Marketing.

• Act as a strategic partner to Product and GTM leadership.

⛳️ Requirements

• Over 8 years of experience in B2B enterprise product marketing, including leadership roles for complex, technical, or multi-product solutions.

• Proven ability to shape product strategy and roadmap decisions through customer insights, market data, competitive intelligence, and commercial judgment.

• Demonstrated success in translating technical capabilities into distinct positioning and leading go-to-market strategies from market validation to launch, adoption, and optimization.

• Strong business acumen and experience in sales-driven enterprise environments, utilizing pipeline, adoption, win-loss, and market data to evaluate performance and uncover growth opportunities.

• History of building and developing high-performing product marketing teams and enhancing the strategic impact of the function.

• Excellent cross-functional leadership skills, capable of aligning Product, Sales, Marketing, and Customer Success teams and driving decisions without direct authority.

• Outstanding research, writing, communication, and presentation abilities.

• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software sector is a significant plus.

• Candidates must be legally authorized to work in the United States.

🏝️ Benefits

• Second Fridays, a company-wide day off on the second Friday of each month, excluding November and December due to the holiday schedule. Please note that this benefit is subject to change.

• Comprehensive global benefit coverage.

• Paid Parental Leave available to new parents, with structure varying based on regional/government requirements. In areas without government-paid leave, such as the U.S., the company provides generous paid parental leave and extensive adoption and fertility support.

• Competitive global time-off policies.

• Dedicated employee-focused ambassadors through Key Contributors & Culture Committees.

• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.

• The Keyfactor Alliance Program to support DEIB initiatives.

• Wellbeing resources, wellness allowance, free mindfulness app membership, and Wellness Wednesdays.

• Global Volunteer Day, company non-profit matching, and three volunteer days off.

• Monthly talent development and cross-functional meetings to encourage professional growth.

• Regular All Hands meetings followed by group gatherings.

• Opportunities for personal and professional development.

• An entrepreneurial environment that balances autonomy with structure.