Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee messaging, positioning, product narrative, and content strategy for Grace Hill's SaaS platform.

• Lead and supervise a small team of Product Marketers.

• Formulate and manage product portfolio strategy as well as product launch processes to enhance adoption and profitability.

• Create and execute go-to-market plans aimed at increasing sales, market share, profitability, and customer retention.

• Perform market, competitive, and whitespace analysis.

• Collaborate with Product Management to carry out voice-of-customer research and integrate market insights into product roadmaps.

• Coordinate product launches alongside Sales and Marketing teams.

• Develop a comprehensive content strategy for the portfolio and lead its execution.

• Generate thought-leadership content, webinars, blog topics, presentations, case studies, video scripts, and other audience-focused materials.

• Work in partnership with the VP of Demand Generation on campaigns that support product revenue and business objectives.

• Maintain competitive analysis resources for the sales team.

• Create competitive playbooks, battlecards, and enablement tools for Sales and Customer Success.

• Collect win/loss insights and generate quarterly win/loss reports.

• Mentor and develop members of the Product Marketing team.

• Serve as the voice of the customer throughout the organization.

• Collaborate with executives on the long-term brand and product strategy.

⛳️ Requirements

• 8+ years of experience in B2B SaaS marketing, with substantial expertise in both product marketing and content marketing.

• 3+ years of experience in a leadership role.

• Proven success in mentoring and developing Product & Content Marketing teams.

• Demonstrated ability to lead GTM launches and create compelling product narratives.

• Excellent writing and storytelling skills, with a knack for translating complex concepts into clear, customer-focused messaging.

• Proven track record in developing a content strategy that yields measurable results.

• Experience collaborating with product, sales, and customer success leaders.

• Bachelor's degree or equivalent experience is required.

• Experience in the PropTech industry is a plus.

• Proficiency in HubSpot, Salesforce, and marketing automation platforms.

• Knowledge of market, competitive, and whitespace analysis.

• Certification from the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or a similar organization in Product Management/Marketing is preferred.

• Must currently reside in the US.

• Must be authorized to work in the US or specify sponsorship requirements.

🏝️ Benefits

• Bonus.

• Comprehensive health, dental, and vision benefits.

• Remote work option.

• Collaborative, mission-driven culture.