Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive segmentation, positioning, messaging, go-to-market strategy, and commercial success for First Due’s public safety software platform.

• Convert intricate product functionalities into enticing customer value.

• Empower Sales and Customer Success teams and promote market adoption across Fire, EMS, Law Enforcement, Fire Prevention, Community Risk Reduction, and Emergency Management sectors.

• Recruit, mentor, and cultivate a high-achieving product marketing team.

• Create and sustain a segmentation strategy for both current market focus and future market investments.

• Formulate distinct product positioning and messaging tailored to public safety markets.

• Collaborate with executive leadership and stakeholders to refresh the First Due narrative and modernization story.

• Spearhead go-to-market strategies for product launches, feature rollouts, pricing adjustments, and enhancements.

• Shape roadmap prioritization through market insights, customer feedback, win/loss analyses, and competitive research.

• Manage competitive intelligence across key competitors.

• Develop launch plans that align Product, Marketing, Sales, Customer Success, and Executive stakeholders.

• Translate technical capabilities into customer advantages for executive, operational, and frontline audiences.

• Produce sales enablement materials including battle cards, presentations, demo narratives, objection handling resources, and customer-facing collateral.

• Construct messaging frameworks for digital campaigns, website content, demand generation, webinars, trade shows, analyst relations, and customer communications.

• Develop customer personas, journey maps, and market segmentation strategies.

• Assess launch effectiveness, campaign performance, pipeline influence, product adoption, and customer engagement in collaboration with Revenue Operations and Marketing Analytics.

• Utilize AI tools for content development, competitive analysis, messaging refinement, and go-to-market planning.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• 8+ years of B2B SaaS product marketing experience with progressive responsibility.

• 3+ years of experience leading product marketing strategy for enterprise software solutions.

• Proven success in launching enterprise SaaS products and facilitating market adoption.

• Proficient in developing positioning, messaging, pricing support, and go-to-market strategies for complex software platforms.

• In-depth understanding of enterprise software buying cycles and multi-stakeholder purchasing processes.

• Experience in supporting Sales organizations through enablement content, competitive positioning, and product education.

• Outstanding written, verbal, and presentation communication skills.

• Strong storytelling capability with a track record of translating technical concepts into customer-oriented messaging.

• Proven history of leading a high-performing marketing team.

• Experience in conducting competitive analysis, market research, and win/loss analysis.

• Familiarity with using product adoption metrics, pipeline data, and campaign performance to guide strategy.

• Demonstrated ability to influence cross-functional teams without direct authority.

• Strong project management skills with the capacity to handle multiple product launches concurrently.

• Experience collaborating with Product Management, Engineering, Sales, Customer Success, and Executive Leadership.

• Experience leveraging AI-powered tools to enhance marketing efficiency, content creation, and market research.

• Preference for candidates with public safety, GovTech, or highly regulated B2B software experience.

• Familiarity with Fire, EMS, Law Enforcement, or local government technology markets is an advantage.

• All candidates must be authorized to work for any US employer in the United States.

• Unable to sponsor or transition sponsorship ownership of employment visas.

• Hiring is contingent upon successfully passing a criminal background check.

🏝️ Benefits

• Medical, dental, and vision insurance coverage.

• FSA/HSA options.

• 401(k) plan.

• Flexible paid time off.

• Fully remote work environment.

• Technology stipend.

• Opportunities for career advancement.

• Minimal travel requirements.

• Reasonable accommodations during the interview process and employment.