Director, Product Marketing – AI Solutions

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Direct the go-to-market strategy, positioning, and messaging for Sophos' AI security offerings.

• Take ownership of the positioning and messaging for Sophos AI solutions and emerging sectors.

• Create a narrative for the category centered around AI-native cybersecurity defense.

• Oversee AI-related messaging throughout the broader Sophos portfolio.

• Convert technical features into channel-ready narratives for security buyers, MSPs, and end customers.

• Develop messaging frameworks, value propositions, competitive positioning, and supporting evidence.

• Manage end-to-end go-to-market planning for new AI solutions and category introductions.

• Collaborate with Product Management on launch scope, sequencing, and prioritization.

• Create launch materials such as pitch decks, solution briefs, website content, video scripts, demo narratives, FAQs, battlecards, and partner playbooks.

• Lead cross-departmental execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events.

• Equip MSPs, MSSPs, resellers, and VARs to market and implement Sophos AI solutions.

• Develop programs for seller and partner enablement.

• Write talk tracks, objection handling techniques, and competitive positioning documentation.

• Maintain insights on the AI cybersecurity market and competitive dynamics.

• Monitor competitor claims and product introductions.

• Provide briefings to analyst research firms such as Gartner, IDC, and Omdia.

• Establish feedback loops with customers, partners, and field teams.

• Generate customer and partner evidence including case studies, testimonials, references, and outcome data.

• Create AI narratives for Sophos' wider solution portfolio.

⛳️ Requirements

• Familiarity with AI-native daily workflows using cutting-edge AI tools for research, competitive analysis, drafting, and synthesis.

• Over 7 years of experience in roles that combine technical expertise with market-facing communication.

• Proven success in launching new products or categories into the market.

• Capability to convert complex technical capabilities into unique narratives.

• Experience in developing launch materials such as pitch decks, solution briefs, web content, battlecards, and enablement playbooks.

• Proficiency or the ability to rapidly learn a channel-led model involving MSPs, MSSPs, resellers, and distributors.

• Skill in automating repetitive tasks using tools, prompts, and workflows.

• Hands-on experience with competitive research through trials, demos, documentation, release notes, and pricing pages.

• Proven ability to transform competitive insights into positioning, battlecards, and objection handling strategies.

• Excellent writing and communication skills for analysts, sellers, and senior stakeholders.

• Ability to function in ambiguous situations and work under tight deadlines.

• Legal authorization to work in the location where the position is advertised without employer sponsorship.

• Willingness to travel occasionally.

• Preferred: direct experience in marketing or developing AI products.

• Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions.

• Preferred: working knowledge of the AI threat landscape.

• Preferred: established connections with industry analysts.

🏝️ Benefits

• Eligibility for bonuses.

• Comprehensive benefits package.

• Remote-first working environment.

• Employee-led diversity and inclusion networks.

• Annual charity and fundraising initiatives.

• Volunteer days.

• Global employee sustainability programs.

• Global fitness and trivia competitions.

• Global wellbeing days.

• Monthly wellbeing webinars and training sessions.

• Equal opportunity and recruitment adjustments.