Director, Product Marketing, AI Solutions

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead the go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio and emerging categories.

• Take ownership of positioning and messaging for Sophos' AI solutions portfolio.

• Construct the category narrative surrounding AI-native cybersecurity defense.

• Direct AI-related messaging throughout the broader Sophos portfolio.

• Convert technical capabilities into unique, channel-ready narratives.

• Create messaging frameworks, value propositions, competitive positioning, and supporting evidence.

• Oversee comprehensive go-to-market planning for new AI solutions and category launches.

• Collaborate with Product Management on launch scope, sequencing, and tiering.

• Develop launch materials such as pitch decks, solution briefs, website content, video scripts, demo narratives, FAQs, battlecards, and partner playbooks.

• Facilitate cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events.

• Empower MSPs, MSSPs, resellers, and VARs to sell and implement Sophos' AI solutions.

• Create enablement programs in conjunction with Sales Enablement and Channel Marketing.

• Write talk tracks, objection handling strategies, and competitive positioning content.

• Maintain insights on the AI cybersecurity market and competitive landscape.

• Monitor competitor claims and product launches.

• Brief analyst research organizations such as Gartner, IDC, and Omdia.

• Establish feedback mechanisms with customers, partners, and field teams.

• Produce customer and partner evidence including case studies, quotes, references, and outcome data.

• Operate as an individual contributor within Sophos Product Marketing, collaborating across product management, Sophos X-Ops research, sales enablement, demand generation, and channel marketing.

⛳️ Requirements

• Proficient in AI-native daily workflow utilizing advanced tools for research, competitive analysis, drafting, and synthesis.

• Over 7 years of experience in roles that blend technical expertise with market-facing communication, such as product marketing, product management, developer relations, or founding and building AI products.

• Demonstrated success in launching new products or categories into the market.

• Capability to translate in-depth technical knowledge into clear, distinct narratives for buyers, partners, and the field.

• Skills to develop launch materials including pitch decks, solution briefs, web content, competitive battlecards, and enablement playbooks.

• Familiarity with a channel-led model, or a quick ability to learn one that involves MSPs, MSSPs, resellers, and distributors.

• Competence in automating repetitive tasks using lightweight tools, prompts, and workflows.

• Hands-on experience in competitive research involving trials, demos, documentation, release notes, and pricing and packaging information.

• Proven ability to convert competitive discoveries into positioning, battlecards, and objection handling strategies.

• Exceptional writing and communication abilities for briefing analysts, enabling sellers, and presenting to senior stakeholders.

• Capacity to function in ambiguous situations and under tight deadlines.

• Willingness to travel occasionally.

• Legal authorization to work in the jurisdiction where the position is posted without employer sponsorship.

• Preferred: direct experience in marketing or developing AI products or working at an AI-native organization.

• Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions.

• Preferred: working knowledge of the AI threat landscape.

• Preferred: established connections with Gartner, IDC, or Omdia and experience in shaping category definitions.

🏝️ Benefits

• Remote-first working model.

• Employee-led diversity and inclusion initiatives.

• Annual charity and fundraising activities.

• Volunteer days.

• Global employee sustainability programs.

• Global fitness and trivia competitions.

• Global wellbeing days.

• Monthly wellbeing webinars and training sessions.

• Adjustments in the recruitment and selection process for applicants requiring them.