Director, Product-Led Growth

This is a fully remote position, open to applicants in Canada, +5 more countries.

📋 Description

• Direct the strategy, implementation, and commercial success of Upsun’s product-led revenue initiative.

• Take ownership of the revenue objectives for product-led experiences.

• Create a scalable system for developer recruitment, freemium conversion, and customer retention.

• Propel PLG programs to meet ARR goals and user acquisition targets, focusing on Europe and North America.

• Collaborate with Marketing, Product Management, and Engineering to convert product strategy into quantifiable customer and business results.

• Identify in-product monetization strategies and enhance self-service customer journeys.

• Work alongside Sales to refine the Product-Led Sales transitions for enterprise clients.

• Examine intent data, user behavior, and churn statistics.

• Improve user onboarding, NPS, and customer lifetime value.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• Proven experience as a Senior Product Manager or Director with responsibilities for growth and commercial revenue in a developer-centric SaaS or cloud platform company primarily utilizing a PLG model.

• Capability to transform intricate developer platform functionalities into user-friendly self-service experiences that deliver measurable business value.

• Track record of spearheading cross-functional growth initiatives involving Marketing, Product Management, and Engineering.

• Extensive hands-on experience in growth analytics, conversion funnels, freemium-to-paid transitions, and customer retention.

• Solid understanding of contemporary developer workflows, cloud infrastructure, and AI-enhanced development tools.

• Legally eligible to work in Canada, France, Germany, Spain, the United Kingdom, or the United States.

• Successfully pass a background check.

• Bonus: experience managing self-service PLG funnels and enterprise sales transitions (PLS).

• Bonus: background in cloud infrastructure, PaaS, DevOps, or developer platforms.

• Bonus: experience scaling product-led revenue across remote-first, international teams.

🏝️ Benefits

• Flexible PTO.

• Comprehensive healthcare coverage (UK, Canada, France, Spain, USA).

• Company stock options.

• Professional development budget.

• Office equipment budget.

• Wellness budget.

• Annual team gatherings.

• Inclusive parental leave.

• Remote work travel program.

• Flexible, open, and inclusive work environment.

• Remote work support from a diverse, global team.