Director, Partner Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take ownership and expand marketing partnerships with retail collaborators across enterprise, mid-market, regional, and e-commerce sectors.

• Guide, mentor, and enhance the skills of a team of Partner Marketing Managers.

• Propel co-marketing initiatives, in-store and online promotions, lifecycle and CRM programs, paid and owned media, along with seasonal and event-driven activations.

• Develop comprehensive annual partner marketing strategies that include objectives, budgets, timelines, and campaign performance metrics.

• Set key performance indicators (KPIs) and reporting standards; assess campaign effectiveness and convert findings into scalable enhancements and best practices.

• Establish frameworks for testing and learning to boost campaign engagement, application volume, conversion rates, and gross merchandise value (GMV).

• Oversee the partner marketing budget and co-op/marketing development funds.

• Collaborate across various functions including Sales, Account Management, Creative, CRM, Performance Media, Digital/E-commerce, Product, Analytics, and Legal/Compliance.

• Create marketing toolkits for partners, sales enablement resources, and training programs.

• Conduct partner business reviews and share marketing strategies, outcomes, and opportunities with partners and executive leadership.

• Ensure that partner marketing materials adhere to legal, regulatory, and brand governance standards.

• Contribute to the go-to-market strategy, partner segmentation, and long-term growth planning.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, Communications, or a related discipline.

• Over 10 years of progressive marketing experience, including 5 or more years in leadership roles focused on team development.

• Background in partner, channel, retail, shopper, or co-marketing, ideally within the consumer finance, fintech, lease-to-own, retail, or e-commerce sectors.

• Proven success in designing and implementing marketing strategies that achieve measurable sales or GMV growth.

• Experience in cultivating relationships and influencing external partners and senior stakeholders.

• Demonstrated proficiency in collaborating with Sales teams on annual planning, goal setting, and performance oversight.

• Strong analytical capabilities, with experience in leveraging data to evaluate campaign success, manage ROI, and inform strategic decisions.

• Experience in budget management and overseeing agency or vendor partnerships.

• Outstanding communication, presentation, and stakeholder management abilities.

• Strategic mindset, business insight, and a focus on partner-centric approaches.

• A sense of curiosity, adaptability, and a willingness to learn as AI-driven tools and workflows evolve.

🏝️ Benefits

• Competitive Compensation

• Full Health Benefits

• Medical/Dental/Vision/Life Insurance + Paid Parental Leave

• Company Matched 401k

• Paid Time Off + Paid Holidays + Paid Volunteer Time

• Diversity Alliance Resource Groups

• Employee Stock Purchase Program

• Tuition Reimbursement

• Charitable Gift Matching

• Job Required Equipment & Services Will Be Provided