Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a portfolio of clients while managing senior day-to-day relationships and driving growth initiatives.

• Ensure that account team recommendations align with client objectives and establish clear expectations.

• Cultivate trust with senior stakeholders through impactful meetings, presentations, and influence on decisions.

• Collaborate with internal leaders to address escalations promptly.

• Integrate Social with Search, Commerce/Retail Media, TVAD, Creative, CRM, and TV/Audio.

• Convert platform, competitive, and Bliss Point insights into actionable strategies for executives.

• Manage the financial health of the team and channel, focusing on margin, utilization/capacity, and forecast accuracy.

• Lead processes for onboarding, transitions, escalations, renewals, expansions, cross-sell opportunities, and new-business narratives.

• Facilitate the responsible use of platform automation and features; pilot, assess, and scale initiatives.

• Incorporate Bliss Point insights into planning and budget allocation while maintaining feedback loops with Product and Analytics.

• Develop measurement practices utilizing lift/holdout tests or well-structured A/B tests.

• Guarantee the integrity of pixel/CAPI, event mapping, priorities, UTMs, GA4, and data quality.

• Require financial narratives that compare forecasts to actuals, documenting model caveats.

• Create comprehensive cross-channel plans and measurement strategies to demonstrate combined impact.

• Develop reusable playbooks and provide training for clients and internal teams.

• Minimize recurring waste, implement safeguards and rollback processes, publish outcomes, and distribute playbooks.

• Build and lead a high-performing team through KPIs, one-on-one meetings, feedback, development, and succession planning.

• Recruit and onboard new employees while mentoring managers.

• Establish or maintain governance, standards, scorecards, QA cadence, and quality systems.

• Monitor key performance indicators related to client, innovation, product/AI, data/operations, financial metrics, personnel, and cross-channel impact.

⛳️ Requirements

• A minimum of 10 years of experience in Paid Social with demonstrated success on a large scale across various platforms.

• Familiarity with Meta, TikTok, Pinterest, Snapchat, and Reddit; LinkedIn/X experience is a plus.

• At least 3 years of experience managing managers and senior individual contributors is preferred.

• Proven capability in hiring, coaching, managing performance, and succession planning.

• Cross-channel proficiency that connects Social to Search, Commerce/Retail Media, TVAD, and Creative.

• Knowledge of Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+.

• Skilled in GA4 and platform analytics.

• Ability to develop growth-oriented innovations with clear benchmarks and measurement assessments.

• Proficient in translating Bliss Point insights into actionable plans.

• Strong financial acumen related to channel performance, including margin, utilization, capacity, and forecast accuracy.

• Ability to articulate clear and concise executive narratives and set expectations effectively.

• Confidence in engaging with senior clients and internal leaders.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off policies.

• 20 paid holidays.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a 100% match on contributions up to 4%.

• Additional fringe benefits.

• Access to Forma.

• Unlimited telemedicine and teletherapy services at no cost.

• Thankful giving program.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave following birth or adoption.

• On-demand learning opportunities.

• Mentorship program available.

• Resources for leadership and management development.

• Monthly variable revenue payment opportunity (RevShare).

• Discretionary annual performance bonus.